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It’s time to move forward! Atlanta Apparel is back, showcasing Winter 2025’s new offerings from top brands for retailers and buyers. Held at AmericasMart in Atlanta from February 4 to 7, the event promises to be a fashionable affair for the retail industry—especially in the denim category. Here’s a look at eight top denim brands to know that will be on display before you plan your trip!
Black Orchid Denim
Since 2008, Black Orchid Denim has been releasing chicly revamped takes on classic denim silhouettes. Parisian founder Julien Jarmoune’s designs have now become celebrity-beloved staples, with subtle details including flared hemlines, gleaming zippers, and more.
(Courtesy of Black Orchid Denim)
Judy Blue
Judy Blue was founded with comfort and inclusive sizing in mind, two main values the label’s held since it launched in 1999. Based in Los Angeles, the label’s jeans feature subtly contemporary style and bohemian flair to its versatile range of denim washes and shapes.
(Courtesy of Judy Blue)
Fidelity Denim
Fidelity Denim‘s locally-made jeans include a range of men’s and women’s styles, all crafted by hand in North America. Founder Jason Trotzuk launched the brand with a focus on modern jeans with high-quality fabrics, which can be seen in their newest offerings today.
(Courtesy of Fidelity Denim)
Reeves & Company’s Denim Showroom
Reeves& Company‘s showroom at Atlanta Apparel grew twice in size after vice president Analeise Reeves-Thomas joined the company in 2015. Coming from retail backgrounds, both Reeves-Thomas and her father, founder Donald Reeves, source pieces from boutiques that prioritize denim with style and character. Keep an eye out for new denim lines by Edyson and Kut from the Kloth, plus ready-to-wear collections from fashion brands Draper James, Allison Avery, Alden Adair, Elizabeth James, Emily McCarthy, Le Marais, Mahila, Molly Bracken, Printfresh, Queen of Sparkles, and S’Edge!
Morrison Denim
Nostalgia runs deep at Morrison Denim which takes pride with its premium denim range. The brand’s styles draw inspiration from the ’50s, ’60s, ’90s, and more, with nods to both American casual and workwear culture.
(Courtesy of Morrison Denim)
Kut from the Kloth
Comfort is essential at Kut from the Kloth, which creates its jeans with both fit, feel, and ethics in mind. The brand’s transparent processes focus on social and ethical responsibility, while its various denim is made with silhouettes that are both flattering and easy to wear.
(Courtesy of Kut from the Kloth)
Edyson Denim
Environmental responsibility is core to Edyson Denim, which was founded on the basis of ethical manufacturing and sourcing processes. Today, the brand is embracing nostalgia in versatile ways with its new flared, utility, and wide-leg styles, plus an assortment of denim tops and outerwear in various colors.
(Courtesy of Edyson Denim)
Tractr Denim
Tractr was launched in 1997 to bring affordable, trendy denim to the wider fashion marketplace. Today, the label is know for its fashion-forward styles with a range of stylish details and accents, from sparkling crystals to dynamic cutouts and more. It’s also expanded its product base with a range of suiting separates and outerwear, as well.
(Courtesy of Tractr)
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