In 1980, the average cost of a movie theater ticket was around $2.70 and on September 3, 2022, movie lovers can enjoy the full theater atmosphere – screaming or laughing with the crowd for just $3. It’s all part of a campaign by the Cinema Foundation, a non-profit arm of the National Association of Theater Owners to lure folks back to the theaters during Labor Day weekend, which is normally a slow time at the box office. Cineworld, which owns Regal Cinemas, cited the scant supply of major new releases in its recent plans to file for Chapter 11 bankruptcy. Dubbed “National Cinema Day,” at least 30,000 of the more 40,700 movie screens across the nation will be participating.
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This includes major chains like AMC and Regal Cinemas and tickets will be no more than $3 for every showing, in every format. Cineworld, which owns Regal Cinemas, cited the scant supply of major new releases in its recent plans to file for Chapter 11 bankruptcy. However, if successful, “National Cinema Day” could flood theaters with moviegoers and potentially become an annual thing. Before each showing, ticket buyers will be shown a sizzle reel of upcoming films from A24, Amazon Studios, Disney, Focus Features, Lionsgate, Neon, Paramount, Sony Pictures Classics, Sony, United Artists Releasing, Universal, and Warner Bros. Jackie Brenneman, Cinema Foundation president, in a statement:
“After this summer’s record-breaking return to cinemas, we wanted to do something to celebrate movie going. We’re doing it by offering a ‘thank you’ to the moviegoers that made this summer happen, and by offering an extra enticement for those who haven’t made it back yet.”
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Thanks to films like Top Gun: Maverick, Minions: Rise of Gru, Doctor Strange in the Multiverse of Madness and Jurassic World Dominion, domestic box office ticket sales saw a huge boost to the tune of $3.4 billion. Along with special sneak peeks and exclusive previews, all movies are only $3, including the following premium screens:
- Pepsi 4DX, where the on-screen visuals of action-packed blockbusters are enhanced through special effects including motion-synchronized seats, wind, fog, rain, lightning, snow, bubbles, vibration and scents.
- ScreenX where movie fans go beyond the frame of the movie screen. This panoramic format creates an immersive, 270-degree viewing experience.
- IMAX and their most advanced theatre experience, IMAX with Laser, featuring crystal clear laser projection and next generation precision sound.
- Regal Premium Experience (RPX), which presents movies the way filmmakers intended with powerful, Dolby Atmos surround sound, bright eye-popping laser projection and theater seats that will feature ButtKicker technology in a custom-built premium environment.
Some 500 cinemas in the U.K. will celebrate National Cinema Day as well.
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