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It may come as no surprise that Reformation’s revamped swimwear comes with new and improved materials. The line, which retails from $68 to $168 in sizes XS-XL, is made from a renewable and bio-based fiber called EVO by Fulgar. And, according to Reformation’s chief innovation officer Alison Melville, the product will only grow more sustainable with each seasonal drop (check out drop three here!). The first range incorporated deadstock fabric from the brand’s debut swimwear collection in 2019, and Reformation promises to “continue innovating and trying out new materials until we create the most sustainable swimwear possible,” according to Melville.
Instantly attracted to the striking bikinis and one-pieces, PS editors were eager to get our hands on the latest swimwear designs, many of which were influenced by bestselling products across other categories. “We designed Ref Swim to complement and round out our customers’ existing Ref wardrobes,” Melville tells PS. “Throughout the design process, we were inspired by the concept of outfitting and looked to the silhouettes of some of our top performing apparel items to create complementary swim pieces. For example, the Melanie Top was one of our most popular styles in 2023 so we carried the peekaboo design detail through in our Tossa One Piece and Tossa Bikini Top.”
Melville confirms that the success of drops one and two has exceeded expectations, with solid colors being most popular — a trend that speaks to the Ref shopper’s love for ’90s minimalism. The Tossa Top, Azure Bottom, and Soleil Top are within the top five SKUs, and they just so happen to be three of the pieces we selected to try at PS.
Ahead, you’ll hear from four different editors about their experiences trying Reformation swimwear with one shared sentiment: the quality is in the fabric and the fit.
You can view the original article HERE.