Brandon Blackwood Interview and Starbucks Collab

PS: Why did you choose to collaborate with Starbucks on these iconic bags?

BB: I feel like if you follow Starbucks or see Starbucks anywhere on social media, they are very much about their community. They’re always expanding and doing new things. I love that these drinks are coming out, the Pink Drink and the Paradise Drink. They’re fan-created and fan-inspired. If you follow me on Instagram, you’ll see that I’m always asking people what swatches and colors they like, so it made sense that the two brands come together.

PS: Walk us through the design inspiration behind the collaboration and how the pieces came to life.

BB: The Pink Drink and the Paradise Drink started in a cafe, and this is now a more accessible version that’s going to be available pretty much everywhere, including grocery stores. So I wanted an on-the-go, ready-to-go kind of moment. If you see the bag, it’s a sling that holds either the Pink Drink or the Paradise Drink along with your phone, wallet, and keys. It’s fun. It’s bright. It’s very spring, summertime-ish. But at the same time, it’s also functional, which is super important.

PS: What messages were you trying to convey with the Starbucks Sip & Sling bag?

BB: This is Starbucks’s first kind of bag for a drink that’s going to be just ready to sell. So I just wanted to take that kind of ethos and put it into the bag. I want it to be easy to wear yet look chic. You need a grab-and-go bag that’s just like, take it and conquer the day!

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