Excuse My Grandma: Kim Murstein’s Rise as a Media Powerhouse in 2025

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In an era where generational divides often dominate conversations, Excuse My Grandma has managed to bridge the gap with humor, wisdom, and a dose of sartorial flair. The dynamic duo behind the viral podcast—Kim Murstein and her ever-glamorous Grandma Gail—have captivated audiences with their unfiltered discussions on modern dating, lifestyle, and relationships. Now, as they celebrate their fourth year in the spotlight, Kim is taking things to the next level with a bold rebrand, fresh content, and a growing influence in the fashion and media landscape.

Kim’s Vision: From Journalist to Media Mogul
Kim Murstein’s journey to success wasn’t always straightforward. A Cornell graduate with a background in journalism, Kim initially followed a traditional media path, interning at Cheddar before working as a production assistant. However, she quickly realized she wanted to be on camera rather than behind the scenes. After pitching her own entertainment segment, Here For It, she got her first taste of reporting. “I was living for those five minutes,” she admits. “But the rest of my time, I wasn’t sure where my career was going.”

The transition from journalist to podcast entrepreneur was a leap of faith—but one that paid off. Now, Kim is focused on expanding Excuse My Grandma into new formats. “I’d love to turn this into a TV show or live events,” she says. With past podcast guests including Bobbi Brown and Nick Viall, the upcoming season promises even more star power and high-profile collaborations.

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The 2025 Refresh: A Style-Forward Evolution
This year, Excuse My Grandma is embracing a full rebrand, including a revamped logo, a fresh video intro, and interactive segments designed to make the podcast even more engaging. Fans can expect segments like Grandma Gail’s Voicemail, where listeners send in voice memos for honest (and often hilariously blunt) advice, and The Grandma Report, where Gail gives her signature takes on the latest lifestyle trends. “We’re so grateful for the amazing community we’ve built,” Kim shares. “This year, we’re bringing even more excitement to the table, and we can’t wait to connect with listeners in new and meaningful ways.”
The duo’s influence extends beyond the podcasting world, particularly into fashion. Known for her love of classic elegance, Grandma Gail has always championed timeless style. “Grandma Gail has had a huge influence on my style—she’s all about investing in quality pieces that never go out of fashion,” Kim says. Gail’s signature sweater collection and polished aesthetic have even made her a beloved figure at fashion events. Kim herself has been making waves in the style scene, recently attending New York Fashion Week at shows like Kim Shui and L’Agence. “It’s fun to see Grandma’s reactions to what younger people are wearing!” Kim laughs.

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The Secret to Their Success? Keeping It Real
The magic of Excuse My Grandma lies in its authenticity. “We don’t try to overthink it—we’re just ourselves,” Kim says. Their candid approach has created a loyal audience that sees their own relationships—whether with their grandmothers or best friends—reflected in the duo’s dynamic. And while they may not always agree, their mutual love and respect shine through. “I’ve learned so much about her life, values, and experiences, and it’s made me appreciate her in ways I never imagined,” Kim shares.
Beyond the podcast, Kim continues to build her brand, exploring new opportunities in television, social media, and live events. Her goal is not only to expand Excuse My Grandma but also to create content that resonates with women across all generations. “I want to keep growing and evolving in this space,” Kim explains. “The conversations we have are universal, and I want to keep making content that speaks to people’s lives in a real and meaningful way.
Grandma Gail, ever the wise matriarch, sums it up best: “Respect, communication, and effort never go out of style.” And in a world where trends come and go, Excuse My Grandma is proving that some things—like good advice and great style—are truly timeless.

Presented by: APG

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