Azazie Wedding Dress Styles For 2023: See the Most Popular

As POPSUGAR editors, we independently select and write about stuff we love and think you’ll like too. If you buy a product we have recommended, we may receive affiliate commission, which in turn supports our work.

Founded in 2014 by Charles Zhong, the online retailer Azazie introduced custom tailoring (in sizes 0-30) to its affordable bridal space just one year later. Taking a sustainable approach to wedding-dress design, the gowns are made to order and usually decided upon after the “try at home” option is utilized. The program invites brides, bridesmaids, or anyone in the wedding party to select three different looks to be shipped to their homes anywhere in the US. The in-app “try it on” feature, meanwhile, allows shoppers to adjust the skin tone and body type of the model they’re viewing on the product page, so they can better imagine how it will look on them.

It’s technology like this that helped the bridal retailer gain momentum, according to chief marketing officer Ranu Coleman. “We follow Fashion Week and bridal trends very closely in order to stay ahead of the trends. We also study customer behavior on our website and app for key terms that are gaining momentum,” she explains to POPSUGAR. “In addition, we survey our customers before launching new styles and everything we do is data and trend driven.”

Coleman revealed that for 2023, research led the team to invest largely in 3D embellishments, florals, and interesting surface textures — all of which you’ll see reflected in the current top-selling gowns. Coleman says that the company typically notices a surge in sales and traffic immediately following Christmas, since the holiday is such a popular time to get engaged.

While the wedding dresses are so appealing because they can be ordered from the couch — and most of them are well below $1,000 — the bridesmaid offerings are also desirable, with Serena Williams memorably sporting the Kaleigh silhouette in candy pink for friend Hayley Schinault’s special day in 2019.

Ahead, discover Azazie’s all-time bestselling wedding dress, plus its most popular gowns of the year.

You can view the original article HERE.

Harrison Ford Congratulates Ke Huy Quan on Oscar Nomination
Television Frontman Tom Verlaine Dead at 73
Hilary Duff Says She Hangs Out with Ex Joel Madden and Their Spouses ‘All the Time’: ‘It’s Lovely’
T.J. Holmes and Amy Robach Are Leaving ABC
Eternals Was the Most-Streamed Superhero Movie of 2022
Sundance 2023: Pretty Baby: Brooke Shields, It’s Only Life After All, Judy Blume Forever | Festivals & Awards
All-Star Comedy Trivializes Societal Divisions
Creator of The Boy, The Mole, The Fox, And The Horse Looks Back Fondly On Animation Process
Television band star Tom Verlaine dies aged 73 – Music News
Yes sell rights to Atlantic catalogue in deal with Warner Music Group
Listen to Green Day’s previously unheard ‘Nimrod’ demo ‘Black Eyeliner’
The Reytons land first Number 1 album with ‘What’s Rock And Roll?’ – Music News
Grizzlies, other NBA teams speak out on Tyre Nichols’ death
NBA fines Embiid $25K for ‘crotch-chop’ celebration
The Impact Of Mobile Technology On The Online Slot Gambling Industry
Tsitsipas beats Khachanov to reach 1st Australian Open final
Evan Williams on The Way Home: “Prepare for All of Your Expectations to be Flipped Upside Down”
‘Cleo’ Ancient Egyptian Dramedy Coming Soon From ‘Jane The Virgin’ Creator
What to Watch: The Watchful Eye; Pamela, A Love Story; The Ark
Secret Invasion’s Emilia Clarke Compares Marvel Studios To People Who Can Solve The Rubiks Cube
Hailey Bieber’s Sheer Saint Laurent Top and Triangle Bikini
The Best Statement Headbands | 2023
Watch Harry Styles’s Leather Pants Split Open at LA Concert
Chloe Bailey Celebrates New Music in Pink Bikini | Photos