Roxanne Assoulin Describes the Perfect Jewelry Collection

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Celebrity-favorite jeweler Roxanne Assoulin launched her brand back in 2016. Rooted in optimism, the label took off immediately, alongside the fast rise in popularity of her Rainbow Brite chokers and bracelets — perfect for the then-emerging “stacking” trend.

Celebrity devotees soon followed, including Gigi Hadid who once threw a Roxanne Assoulin jewelry party where everyone was invited to design their own trinkets. In addition to Hadid, Assoulin cites Hailey Bieber, Jennifer Lawrence, and Carey Mulligan as her celebrity fashion muses, each styling jewelry in a unique, understated way. “I think the personalization of jewelry is really what makes it interesting,” she tells POPSUGAR. “Because jeans are jeans, sweaters are sweaters, and shirts are shirts. But with jewelry, it’s really about the way you put it together, and no two people will do it the same way.”

Though Assoulin is already enjoying the success most designers only dream of, she still has a few career goals she’d like to accomplish. She would love to collaborate with an iconic luxury brand like Tiffany & Co. to offer a design-your-own collection where customers can choose either blingy or semiprecious looks, for instance.

In the meantime, however, she’s introducing more blingy pieces of her own: bangles and ring stacks to celebrate Valentine’s Day.

Ahead, get your first look at the new launch as well as some expert advice for building the ultimate everyday jewelry collection. Then keep scrolling to shop all of the statement pieces she recommends.

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