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Since they launched Skims in 2019, Kim Kardashian and cofounder Jens Grede have expanded the shapewear category to incorporate more technical fabrics and modern designs. Skims is Kardashian’s signature brand of neutral athleisure at an accessible price, and swimwear feels like a natural next step.
Today, customers can shop the first-ever swim range on skims.com: a 19-piece selection of bikinis, crop tops, shorts, maillots, and coverups. The first offering is available in sizes XXS-4X and ranges from $32 to $108. Each of the separates comes in seven different colorways designed to mix and match. Some products are sold out, but you can join the waitlist.
Kardashian offers her signature palette of brown, camel, and gray, but she also introduces cobalt and Very Peri — the Pantone color of the year — to the mix. Constructed from fast-drying, durable fabrics and recycled materials, the looks are designed to be worn both in and out of the water.
“We’ve really taken the time to make sure we’re offering the best solutions for our customers,” Kardashian said in a press release. “Buying swimwear should be fun and easy, yet so many women feel daunted by it. I wanted to change that and make the process as simple as possible.”
Naturally, the campaign features Kardashian herself, along with other models. While Skims partners with retailers like Nordstrom, Selfridges, SSENSE, and Net-a-Porter to stock its pieces, this new swim launch will be limited to the Skims website for now. Read on to see the campaign and shop the suits.
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