The Burberry Spring ’21 Campaign Places Mermaids In the Wild


Burberry is heading to the great outdoors for its Spring ’21 campaign! Under the creative direction of Riccardo Tisci, the British luxury brand sought inspiration from the beauty of nature for its most recent ad series.

This season explores the theme of contrasting the artificial with the natural—which was instantly evident in the collection’s forest-lined runway show last Fall. That same duality is apparent in the new campaign, with Juergen Teller photographing models in both a standard studio and against lush outdoor greenery. By merging the images together, he highlights the juxtaposition of different environments and viewpoints. See for yourself!

Burberry Spring Summer 2021 (Juergen Teller/Courtesy)

“I have always been inspired by the concept of duality, so it was amazing to see the unique energy and dynamic tension that was found in the fusion of all these worlds. This campaign is all about continuing that examination of different perspectives, contrasting the rawness of the internal environment with the ever-blooming nature of the outdoors,” Tisci said in a release.

The collection’s primary theme of a love story between a shark and mermaid took center stage, seen through printed coats, fishnet-like crystals, and an array of oceanic blue hues ranging from cerulean to navy. Tisci’s signature combination of modern, utilitarian pieces with romantic details (which he’s toyed with at Burberry since his designer appointment there two years ago) was also a highlight of the campaign, which is styled by Katy England.

Collared shirts are worn beneath bright orange overalls, intricate knits alongside monochrome tan suiting, and ruffled chiffon dresses are paired with futuristic glasses—showing the crossing of lines between the elegant and the rebellious. The combination of classic pieces with streetwear styles is another signature of Tisci’s as well, as seen throughout his tenure at Burberry and previous designs for Givenchy.

The Spring ’21 campaign breaks new ground for Burberry, taking many of its arresting visuals from the surrounding nature. The sharp contrast of technical garments, canvas bags, and sharp leather boots—worn by models like Anok Yai, Liv Walter, Tyler Forbes, and Kayako Higuchi—paints a picture we’ve visualized since the pandemic began: when it’s safer to go out again, we’ll be sheltered from the outside world by modern and daring clothes.

Instead of crafting an entirely new world for the spring season, Tisci relied upon the existing one to serve as the collection’s setting and play with its mythological influences. Needless to say, it’s hit its mark!

See the Burberry Spring ’21 campaign below:

Subscribe to our newsletter and follow us on Facebook  and Instagram to stay up to date on all the latest fashion news and juicy industry gossip.

You can view the original article HERE.

Kim Petras becomes first transgender woman to win Grammy award for Sam Smith hit
How Many Grammys Does BTS Have?
Lions WR Amon-Ra St. Brown Shows Off Pete Davidson Tattoo at Pro Bowl
Ashton Kutcher Praised Harry Styles’ Karaoke Before Knowing He Was a Singer: I Felt ‘So Dumb’
Universal Studios Trolled For Praising John Carpenter’s The Thing’s Practical Effects Over CGI
The Blind Man Who Did Not Want to See Titanic movie review (2023)
An Empowering Tribute to a Magnificent Achievement
Ben Affleck, Matt Damon’s Nike-Jordan Film ‘Air’ Scores Unprecedented Exclusive Theatrical Release from Amazon
Beyonce Sets All-Time Grammy Awards Record, Grows Emotional on Stage
Nirvana and The Supremes honoured with Grammy Lifetime Achievement Awards – Music News
Inverness venue Ironworks shuts doors for the final time
Duffy breaks social media silence in rare post to fans – Music News
Gary Payton Says John Stockton Tougher To Guard Than Michael Jordan, LeBron
Jack Harlow Leaves Twitter Mostly Unimpressed in ‘WMCJ’ Reboot Trailer
McGregor, Chandler to coach ‘TUF 31,’ fight at end of season
5 potential trade destinations for Kyrie Irving
SNL Post-Production Crew Adds Pressure to Network’s Lagging Union Negotiations by Leafleting Audience Line Outside 30 Rock
The Way Home Season 1 Episode 4 Review: What’s My Age Again?
Charles Kimbrough, Murphy Brown Star, Dies at 86
1923 Season 1 Episode 5 Review: Ghost of Zebrina
Megan Fox’s Zuhair Murad Dress at the 2023 Grammys
Meet The 70 Made In Italy Brands Showing At COTERIE
Taylor Swift’s Roberto Cavalli Outfit at the Grammys 2023
Kate Hudson Wears a Sparkling Crystal Bra Top