Wiederhoeft Created ‘Elevated Elves’ For Nemacolin’s Hardy Holiday Village

Wiederhoeft Created ‘Elevated Elves’ For Nemacolin’s Hardy Holiday Village

9

Santa’s little helpers never looked so haute. At Nemacolin’s newly reimagined Hardy’s Holiday Village, which took almost six months to come to fruition, the elves have been outfitted by one of New York’s most exciting rising designers, Jackson Wiederhoeft. It turns out that Wiederhoeft and PJ Magerko Liquorice, vice president of Brand Strategy at Nemacolin, go way back, having met as young creatives in the city. We caught up with Magerko Liquorice to hear about the inspiration for the best-dressed woodland characters you’ll ever see—which follow themes like Dancer Elves, Adult Elves, Diva Elves, and Cabaret Elves—as well as how the concept for the experience stems from a long-running family tradition at the Farmington, Pennsylvania, resort.

You and Jackson met at college. Tell us more about what drew you to each other.
We clicked during our freshman year at Parsons. Meeting Jackson was my favorite part of Parsons before I transferred to NYU. I was intrigued because he was wearing a Halloween T-shirt in the middle of May!

Tell us what the holiday season is like at Nemacolin. What are some of your favorite things to do there?
The holidays at Nemacolin are truly a winter woodland wonderland filled with lights, warmth, and magic. This year, my favorite thing to do on the property is to walk through Hardy’s Holiday Village watching the guests’ reactions to the performances and interactions with the elves.

When did you start thinking about the elf outfits for this project?
After reviewing the design by [production designer] Angelic Rutherford with my mom—Maggie Hardy, owner and CEO of Nemacolin—and the team, I was tasked to find a troupe of elves that could live and perform at Nemacolin during the holiday season. I called the head elf himself, Austin Goodwin, who always understands the assignment. Next, I called Jackson, because we needed them to be the most elevated elves anyone has ever seen. I love the world of Wiederhoeft because of the undercurrent of silliness and sophistication, which is also synonymous with Nemacolin’s brand ethos.

Images: Wiederhoeft/Nemacolin

Who is on your nice list this year?
My mom, Maggie, is always at the top of my nice list for her generosity and vivacious spirit.

How long has it taken for everything to come to fruition?
The set design for the village was presented in March and everything snowballed (pun intended!) from there. The finishing touches were added on Thanksgiving, and we opened the doors on November 24th!

Do you have any fun or unconventional holiday traditions that you celebrate every year?
Hardy’s Holiday Village originated as a one-weekend concept for our annual family party we call Hardy Holidays, which we’ve hosted at Nemacolin for decades. We decided to extend the invitation to the Holiday Village to guests and members throughout the season. It will now become a staple for the holidays at Nemacolin.

(Sofia Belhouari)

What are you most excited for this season?
I would say that the focus this year is on generosity, both toward others and oneself, making it a truly special time for everyone. On November 24th, Nemacolin celebrated three major events—the opening of the Grand Lodge, Hardy’s Holiday Village, and my mom’s million-dollar donations to local community and hospitality education organizations.

What’s one gift you’re hoping for this year?
Peace on earth and internally for every individual.

Subscribe to our newsletter and follow us on Facebook and Instagram to stay up to date on all the latest fashion news and juicy industry gossip.

You can view the original article HERE.

Elon Musk Goes After Jennifer Lopez for Not Warning People About Diddy
Elon Musk Goes After Jennifer Lopez for Not Warning People About Diddy
N.Y. Assemblyman Introduces ‘Peanut’s Law,’ Says Investigation Request Ignored
N.Y. Assemblyman Introduces ‘Peanut’s Law,’ Says Investigation Request Ignored
‘B.M.F.’ Big Meech Gets Porcelain Veneers After Prison Bid
‘B.M.F.’ Big Meech Gets Porcelain Veneers After Prison Bid
How TV news anchors gear up for election night
How TV news anchors gear up for election night
Clint Eastwood’s Juror #2 Releases on Max This Month
Clint Eastwood’s Juror #2 Releases on Max This Month
Nothing Left to Prove: Quincy Jones (1933-2024) | Tributes
Nothing Left to Prove: Quincy Jones (1933-2024) | Tributes
Daryl Dixon – The Book of Carol Ending, Explained
Daryl Dixon – The Book of Carol Ending, Explained
Every TV Series Coming to Major Streaming Services in November 2024
Every TV Series Coming to Major Streaming Services in November 2024
Kneecap to headline alongside CMAT, English Teacher and more
Kneecap to headline alongside CMAT, English Teacher and more
I was crying at a certain point because I felt that I had hurt him
I was crying at a certain point because I felt that I had hurt him
Gina Zollman To Perform Her Show “ORI gina LS” At The Arthur Newman Theatre, Palm Desert, CA, Sunday 11/24/24
Gina Zollman To Perform Her Show “ORI gina LS” At The Arthur Newman Theatre, Palm Desert, CA, Sunday 11/24/24
Iggy Pop announces “landmark” 2025 London and Glasgow shows
Iggy Pop announces “landmark” 2025 London and Glasgow shows
Mahomes, Chiefs keep undefeated season alive with OT win on MNF
Mahomes, Chiefs keep undefeated season alive with OT win on MNF
The 3 Biggest Scandals in Sports History
The 3 Biggest Scandals in Sports History
Kiss918 on the Edge: Pushing the Boundaries of Digital Casino Innovation
Kiss918 on the Edge: Pushing the Boundaries of Digital Casino Innovation
Patriots’ Maye clears concussion protocol, will play vs. Titans
Patriots’ Maye clears concussion protocol, will play vs. Titans
Scavengers Reign Season 2 Gets New Trailer, Despite Netflix Cancellation
Scavengers Reign Season 2 Gets New Trailer, Despite Netflix Cancellation
The End Trailer Arrives for 2024’s Most Audacious Film
The End Trailer Arrives for 2024’s Most Audacious Film
Taylor Sheridan is Correct: Critics Have Become Irrelevant
Taylor Sheridan is Correct: Critics Have Become Irrelevant
Silence of the Lambs Influenced Daisy Ridley’s New Movie Magpie
Silence of the Lambs Influenced Daisy Ridley’s New Movie Magpie
Editor’s Pick: Mulberry Pimlico Satchel
Editor’s Pick: Mulberry Pimlico Satchel
Banana Republic’s Holiday Campaign, Burberry’s Stock Rises
Banana Republic’s Holiday Campaign, Burberry’s Stock Rises
The Best-Dressed Stars at LACMA Art + Film Gala 2024
The Best-Dressed Stars at LACMA Art + Film Gala 2024
Beauty Made In Italy Brings A Big Crowd To The West Hollywood EDITION Hotel
Beauty Made In Italy Brings A Big Crowd To The West Hollywood EDITION Hotel