Four Thai Voices Take Flight at One World Observatory “Up to the Sky” Runway Show

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NEW YORK, February 13, 2026
On the final day of New York Fashion Week’s Fall/Winter 2026 calendar, four Thai designers ascended—both literally and figuratively—with “Up to the Sky,” a collective runway presentation staged at One World Observatory.

The showcase brought together design talents Vickteerut, Takarawong, Landmee, and Sarran (pictured left to right), each presenting collections that engaged with contemporary Thai identity through distinct creative lenses. Set 1,200 feet above Manhattan, the venue offered more than dramatic views—it served as a deliberate symbolic gesture, positioning regional craftsmanship and cultural narrative within the global fashion conversation.

The presentation underscored an ongoing dialogue surrounding the movement of cultural ideas across borders, with each designer contributing their own interpretation of heritage, materiality, and form. From architectural tailoring to textural exploration, the collections reflected the breadth of Thailand’s emerging fashion landscape while engaging with the international stage on which they were shown.

One World Observatory, a site associated with panoramic perspective, proved an apt setting for a presentation concerned with elevation—of craft, of identity, and of regional voices finding their place within the broader fashion ecosystem.

“Up to the Sky” marked a continued moment of visibility for Thai fashion on the global runway circuit, following increased international attention on the country’s design talent in recent seasons.

Designers & Seasonal Inspirations

VICKTEERUT — Wish Me Luck
This season, VICKTEERUT drew from the geometry and nostalgia of childhood paper play, transforming the familiar “cootie catcher” into an exploration of structure and precision. The collection examined how memory and spontaneity inform contemporary urban dressing.

Origami-informed folding techniques shaped off-shoulder dresses, draped blouses, and sharply tailored outerwear rendered in summer wool, linen, and cotton. Folded collars referenced angular paper points, while patchworked striped jersey introduced rhythmic distortion across silhouettes.

Anchored in the brand’s monochromatic core palette, sudden bursts of vivid color reinforced a tension between discipline and playfulness — presenting a wardrobe designed for movement between day and evening contexts.

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Takara Wong Studios
Takara Wong Studios approached the season through the lens of subcultural continuity, examining how underground music, rebellion, and nonconformity contribute to global cultural evolution. Inspired by rock-driven identities and overlooked social narratives, the collection centered on individuality shaped by imperfection.

Classic silhouettes were reconstructed through varied materials and stitching techniques, embodying the label’s “Silently Loud” philosophy. Seasonless and gender-fluid, the garments balanced structural strength with expressive irregularity, reflecting a design process grounded in experimentation, instinct, and observation.

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Landmeé — Passion Changes Everything
Landmeé’s seasonal direction was informed by the emotional intensity of creative passion — the energy and luminosity that emerge through personal connection to one’s work. The collection positioned nostalgia as forward momentum, balancing memory with contemporary aspiration.

Baroque ornamentation merged with early-1980s references through embellished surfaces and sculptural detailing, while delicate florals and fluid textures emphasized movement and lightness. Signature materials including lace and denim were reinterpreted to symbolize fragility and resilience.

Through craftsmanship-driven construction, the collection reaffirmed Landmeé’s perspective on clothing as a vehicle for empowerment and narrative expression.

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SARRAN — The Ambassador Collection
SARRAN’s seasonal concept originated in historic Siamese diplomatic journeys, when cultural exchange was communicated through ceremonial objects, craftsmanship, and symbolic gifting. The collection translated these narratives into a contemporary framework, redefining the wearer as a modern cultural ambassador carrying identity across borders.

Traditional Thai techniques — metal forming, weaving, and floral construction — were rendered as sculptural jewelry informed by architectural rhythm and ceremonial geometry. Organic tones drawn from regional landscapes and spiritual ornamentation guided palette and material direction, reinforcing the brand’s foundation in distinctly Thai cultural references.

Selected to close the presentation, SARRAN represented the culmination of the showcase’s narrative arc through its articulation of heritage in contemporary form. The brand has received ongoing support from the Tourism Authority of Thailand in representing Thailand through international media initiatives, including participation in global tourism campaigns. The show marked SARRAN’s official debut on the New York Fashion Week runway.

(Courtesy)

Credits
Project Director: Tan Sawaddichai
Project Manager: Julius Stone
Vickteerut Team: Teerut Wongwatanasin, Aurapraphan Sudhinaraset, Soratri Kahatthar
Takara Wong Team: Thakorn Wannawong, Chalit Injew
Sarran Team: Sarran Youkongdee, Manutsavin Boonyakorn, Pitshaya Praigaew
Landmee Team: Netdaw Vattanasimakon, Sutachol Vattanasimakon, Thouchakon Vattanasimakon, Anon Singtongla, Katie Ruensumran
Stylist: Suthee Jonasson
Casting Director: Chanakarn Komthongvijit
Model Line-up Lead: Jiaxin (Ella) Xu
Runway Photographers: Thanawat Chuvanichanon, Arun Nevader

In Partnership with APG

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