Post Malone goes full ‘Scarface’ in Raising Cane’s collector’s cup promotion

Post Malone goes full ‘Scarface’ in Raising Cane’s collector’s cup promotion

Post Malone’s collector’s cups will be available at Raising Cane’s until August. (Jordan Strauss / Invision / Associated Press)

Fans on Wednesday were raving about Post Malone‘s latest collab, and the performer didn’t have to rap a single lyric.

Malone and Raising Cane’s announced the chicken chain is now selling collector’s cups made in the “Rock Star” performer’s image at all locations across the United States. Each cup is designed after the rapper’s tattoos, with some emblazoned with a close-up of his face, while another has a cartoon Posty with a microphone in one hand and a Cane’s soft drink in the other. The new promotion arrives months after Malone and Raising Cane’s chief executive and founder Todd Graves opened a location together near the rapper’s home in Midvale, Utah.

To launch the limited 32-ounce cups, which are on sale starting Wednesday, Malone dropped an ad that pays direct homage to Brian De Palma’s 1983 crime drama, “Scarface.”

Read more: A side of Post Malone with your chicken? Rapper’s opening a very pink Raising Cane’s

The commercial draws from the film’s iconic “Push It to the Limit” montage that charts the rise of Al Pacino’s character, Tony Montana, as his cocaine-dealing empire flourishes. (Raising Cane’s dipping sauce is commonly described by devotees as “crack.”)

For Malone’s commercial, which is also set to Paul Engemann’s song “Push It to the Limit,” a slow zoom of counting money is replaced with a shot of chicken strips sizzling in a deep fryer. Instead of a meeting between Montana and a Miami banker, Malone is chatting it up with Graves. Rather than lugging duffle bags filled with cash, Cane’s employees are hauling Malone’s guitar and a mannequin of the rapper into its pink, Midvale location.

“When I grow up, I want to be Todd Graves,” the Grammy-nominated artist says as he sits next to Graves.

“Well look at you now,” the executive responds, as the pair offer a cheers, clinking their collector’s cups.

Story continues

Read more: Post Malone rules the roost as hundreds swarm his Raising Cane’s opening in Utah

The collector’s cups were originally only available at the Midvale location, but were expanded to all locations due to rising demand, according to a news release from the company. The collection features four designs and will each be available several weeks at a time until Aug. 2. To get the collector’s cups, customers have to say they’d like to “Post Up” their combos for a charge of an additional $1.39.

“Guess I know what I am doing for lunch tomorrow,” said @mathilljr on Twitter, who said they are a resident of Orlando Park, Ill. Some have already claimed their cups, posting photos of them online, including Twitter user @shaylahubley of Fort Worth, Texas, along with others across the country at other locations.

The partnership between Malone, whose real name is Austin Richard Post, and the restaurant started after the artist, a longtime fan of the chain, “made the personal request” to Graves to open a restaurant near his Utah home. The CEO agreed and went a step further, letting Malone collaborate on the design of the location, which features prints inspired by the rapper’s signature tattoos on its outer walls and an outfit worn by the rapper at the 2019 Grammys. Graves has since described Post as a friend.

Malone is kicking off his If Y’all Weren’t Here, I’d Be Crying tour in early July, which includes several stops in Southern California, including shows in San Diego and San Bernardino on Aug. 13 and 19. His previous Twelve Carat tour had a few stalls after an onstage fall and hospitalization. His new album, “Austin,” is expected to be released July 28.

Read more: Review: On his new album, Post Malone sincerely, relentlessly, almost heroically hates being famous

This story originally appeared in Los Angeles Times.

You can view the original article HERE.

AEW Star Saraya Splits From Ronnie Radke After 6 Years
AEW Star Saraya Splits From Ronnie Radke After 6 Years
Guess Who This Lil’ Beach Boy Turned Into!
Guess Who This Lil’ Beach Boy Turned Into!
The best star-studded Super Bowl commercials of all time, from Cindy Crawford sipping a Pepsi to Ben Affleck and the DunKings
The best star-studded Super Bowl commercials of all time, from Cindy Crawford sipping a Pepsi to Ben Affleck and the DunKings
Jennifer Parker in ‘Back To The Future’ ‘Memba Her?!
Jennifer Parker in ‘Back To The Future’ ‘Memba Her?!
Acclaimed Crime Comedy ‘Ludwig’ Is Coming to Britbox
Acclaimed Crime Comedy ‘Ludwig’ Is Coming to Britbox
The 10 Best Erotic Horror Movies, Including ‘Nosferatu’
The 10 Best Erotic Horror Movies, Including ‘Nosferatu’
The Metaphor Years: Writing Lessons from “The Twilight Zone” | Features
The Metaphor Years: Writing Lessons from “The Twilight Zone” | Features
‘Cobra Kai’s Zara Malik’s Martial Arts Experience, Explained
‘Cobra Kai’s Zara Malik’s Martial Arts Experience, Explained
Mantra Of The Cosmos cancel gig as Zak Starkey suffers leg condition
Mantra Of The Cosmos cancel gig as Zak Starkey suffers leg condition
Joey Bada$$ appears to diss J. Cole on new track ‘Sorry Not Sorry’
Joey Bada$$ appears to diss J. Cole on new track ‘Sorry Not Sorry’
Whitesnake and Thin Lizzy guitarist John Sykes has died, aged 65
Whitesnake and Thin Lizzy guitarist John Sykes has died, aged 65
Bruges bell tower pays tribute to David Lynch
Bruges bell tower pays tribute to David Lynch
Unveiling the Variety of Sporting Events from Football to Tennis and Beyond
Unveiling the Variety of Sporting Events from Football to Tennis and Beyond
Lamar angry with postseason performance: ‘Tired of this shit’
Lamar angry with postseason performance: ‘Tired of this shit’
Hurts confident he’ll play in NFC title game despite knee injury
Hurts confident he’ll play in NFC title game despite knee injury
Alcaraz gets to Australian Open quarters when Draper retires with injury
Alcaraz gets to Australian Open quarters when Draper retires with injury
The One Consistent Thing On Fire Country Is That Bode Will Always Be Portrayed As A Hero No Matter The Circumstance
The One Consistent Thing On Fire Country Is That Bode Will Always Be Portrayed As A Hero No Matter The Circumstance
Netflix's 'Back in Action' Ending, Explained
Netflix's 'Back in Action' Ending, Explained
Clayface Gets the Proper Mondo Treatment With a New ‘Batman: The Animated Series’ Figure
Clayface Gets the Proper Mondo Treatment With a New ‘Batman: The Animated Series’ Figure
When Calls the Heart Season 12 Episode 3: Secrets and Mysteries Take Over Hope Valley
When Calls the Heart Season 12 Episode 3: Secrets and Mysteries Take Over Hope Valley
Your Sparkling Guide To Valentine’s Day Jewelry Gifts!
Your Sparkling Guide To Valentine’s Day Jewelry Gifts!
Top Showroom Founders Share The Secrets To Their Success!
Top Showroom Founders Share The Secrets To Their Success!
Fashion Reacts To TikTok’s Ban, Heidi Montag’s Major Comeback!
Fashion Reacts To TikTok’s Ban, Heidi Montag’s Major Comeback!
Singer Maria Abous is our “Mother Christmas”
Singer Maria Abous is our “Mother Christmas”