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What: Guess has launched its Eco Bellflower wide-leg jeans, just in time for fall. The relaxed, subtly flared style features a classic blue denim base elevated by distressed details and a comfortable silhouette.
Who: Brothers Paul and Maurice Marciano currently run Guess, which they co-founded with their brothers Armand and Georges in 1981. In the 40 years since, the brand has grown as a leader in both the denim space and pop culture—complete with iconic campaigns starring Alessandra Ambrosia, Paris Hilton, Jennifer Lopez, and more stars. In a truly iconic moment, Guess also took home the Iconic Brand award at this year’s Daily Front Row Media Awards.
Guess Eco Bellflower Wide Leg Jeans (Courtesy of Guess)
Why: The Eco Bellflower denim provides a distinctly elevated take on 2024’s wide-leg denim trend. The style’s cut features a high waist and faintly flared legs, creating a silhouette that’s comfortable and nostalgic. Subtle distressing adds a grungy flair, while the pair’s light blue tone remains truly classic—ensuring they’ll be a go-to style all season. In addition to style, the set is also sustainable, with 22% of its materials made from wood-based TENCEL lyocell fibers.
How much: $118
Where: Guess.com
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