Instagram/@katewalsh
Kate Walsh has released a rather improvised flash sale of her Boyfriend fragrance – but frankly, it seems not even her fans will talk about this discount today. With all the passionate love pouring in for Walsh herself, Grey’s Anatomy star put up an enticing 50% off announcement for her signature fragrance on Instagram.
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The actress had shared an irresistibly glam clip teasing the sale with the caption, “Surprise major flash sale babes! 50% off #Boyfriend Eau de Parfums.” Kate Walsh appeared absolutely stunning as she mouthed to the track, “And I only have eyes for you.” Considering all of the comments, it seems like her followers feel just the same.
Another comment apt a sarcastic collective commentary: “girls be like ‘I needed this’ and it’s just Kate Walsh.” Some even said, “forget the perfume I want you mama.” While another cried out, “no, I just need Kate Walsh to be my boyfriend.” The thirst is very real and unanimous.
The official Boyfriend Perfume account replied, “But we really did need this!!” Another creator stirred the pot, claiming, “women don’t want men… they want Kate Walsh & her boyfriend perfume.” So, the brand really does seem to know their market.
International fans were yelling their requests too: One Brazilian fan begged, “bring the boyfriend to Brazil please,” whilst the other fancifully offered, “My dream is to smell it. On the 5th it’s my birthday, send me one as a gift.” The brand’s account responded with promises that Brazil’s expansion will be in the cards – one more sign of Walsh’s appeal worldwide.
In between all of that banter, some genuine praises trapped through: “Your face card is unmatched,” and “THE stunning Kate Walsh,” even minor details like her heels were called out for “serving queen.”
Looking at the sale, it’s an excellent one; it’s over on the 21st of June and needs no kind of code on BoyfriendPerfume.com or Amazon. Walsh’s personality, however, has truly been the silver bullet to sucker in the crowd. The comment section reads less as an advert and more like pages from collective crush diaries.
The beauty of all this is that Walsh very seamlessly puts business and everyday charm together. She could be selling paper towels, and people would somehow try to put themselves in her trajectory. In the words of the internet today, “The perfume is called Boyfriend, but they made it clear today that it’s Kate Walsh girlfriend vibes they crave.”
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And by this time of day, by-the-way, whether fans grab the scent for themselves or just bask in her presence, Walsh once again proves that her brand goes beyond any product. With so many comments scattered across saying “BRB running to buy some,” there’s no doubt she’s conquering both fronts: moving product and being the internet’s imaginary girlfriend simultaneously. Call that a win-win marketing effort, for sure.
You can view the original article HERE.
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