Kylie Jenner Fashion Brand Khy

Kylie Jenner has just announced her new clothing brand, Khy, wearing nothing but a black leather trench coat and red Ferragamo pumps. The 26-year-old Kylie Cosmetics beauty mogul and reality TV star has been cementing her status in the fashion industry for the past few seasons, forging connections with houses from Jean Paul Gaultier to Mugler, and she’s made the rounds at Paris Couture Week, too. As a multimillionaire, entrepreneur, and tastemaker, she’s more than prepared to step into the spotlight as a designer, following in the footsteps of her sisters Kim Kardashian, who created Skims in 2019, and Khloé Kardashian, who launched Good American in 2016.

Jenner’s Oct. 24 outfit post, captioned “meet khy,” indicates the aesthetic of her label, which appears to be sexy-meets-sophisticated with a dark color palette. The strong shoulders, leather gloves, and knife-sharp boots incorporated into look one, teased on the official Khy page, suggest edgy ’80s undertones. On Jenner, the jacket is unzipped on each side, resulting in skin-revealing, thigh-high slits. Perhaps some of the clothing will be multi-faceted or adjustable, allowing the wearer to tweak each item to their liking — assuming the zippers can also be closed to the hemline. Jenner’s dark hair was left slightly messy in tousled waves, and she opted for rouged cheeks, a berry-toned lip, and jet-black manicure.

While we don’t have official details to share about the Khy fashion line just yet, comb through Jenner’s style evolution to reminisce on her taste and how it’s transformed over time, leading her to her next major industry venture.

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