A Manchester Aldi store that temporarily rebranded as “Aldeh” for the Oasis reunion has announced plans to keep the new name.
The Britpop band wrapped up a five-night residency at Heaton Park in Manchester last Sunday (July 20), as part of their huge Live ’25 reunion tour.
In anticipation of their homecoming shows, Aldi rebranded a store within less than a one-mile radius of the park as “Aldeh”, in a tribute to the Mancunian dialect and the city’s musical heritage.
Since then, the sign has proved to be a hit with tourists and locals, with fans queuing outside for selfies and even being listed on Google Maps as a cultural landmark, with reviews calling it “the Stonehenge of a generation” and “the greatest rebrand of all time”.
A petition to make the sign permanent, launched by Mancunian Ella Curtis, has received the backing of the local MP Christian Wakeford, and now Aldi have taken notice.
Giles Hurley, the CEO of Aldi UK, said the response to the sign had been “supersonic”, with “Oasis fans and proud Mancunians visiting the store to see it for themselves”.
“Last week, a petition was launched by a local resident calling for us to keep the sign,” he added. “So naturally, we took to social media to see what our shoppers thought, turns out … people are mad for it and want the sign to stay.”
Aldi rebrands Manchester store as “Aldeh”. CREDIT: Press
He added: “I’m pleased to announce that we’ll be keeping the Aldeh sign as a tribute to Manchester. As you were.”
Julie Ashfield, the chief commercial officer at Aldi UK, said: “We’ve been blown away by the public’s reaction to Aldeh.
“What started as a fun, temporary tribute to Oasis and the local accent has turned into something far bigger. We’ve heard shoppers loud and clear, and we’re absolutely delighted to keep the sign up for the long haul.
“It’s been brilliant to see the joy it’s brought to fans and the Manchester community.”
The band’s homecoming gigs made headlines after many fans who were unsuccessful at securing tickets took to a nearby field overlooking Heaton Park – where they could see the big screens and hear Oasis performing.
However, the view was later obstructed for the final three shows on July 16, 19 and 20. Manchester City Council erected a fence at the location to “dissuade people from gathering there”, and protect livestock and recently planted trees. This caused a backlash among some fans.
At the penultimate Heaton Park concert, Liam Gallagher dedicated ‘Bring It On Down’ to those who were gathered at ‘Gallagher Hill’. Then, at the final homecoming date, Oasis sent official ‘Gallagher Hill’ T-shirts to fans at the site and live-streamed the action from the hill on the stage’s big screens.
“I want you lot on the hill to be getting involved as well – even if you are Man United fans,” Liam said ahead of ‘Cigarettes & Alcohol’. Noel added: “We’re going live to ‘Gallagher Hill’”.
Liam Gallagher performs with Oasis at Manchester’s Heaton Park. CREDIT: Big Brother Recordings
Oasis will play the first of seven Live ’25 dates in London tonight (July 25). You can see the weather forecast for the gigs here, and the full stage times here.
Ticketless fans have been warned that they will be “moved on” if they congregate outside Wembley Stadium while the shows are on.
In other news, Wembley Park has announced a new outdoor exhibition of iconic Oasis photos in the run-up to the massive London gigs.
NME gave Oasis’ first concert at Cardiff’s Principality Stadium a glowing five-star review, writing: “After a ‘90s heyday and an often maligned post-millennium era, this is Oasis redesigned for the 21st Century.”
“Playing before a pop-art-meets-psychedelia visual spectacular that never distracts but will look sick on a phone, they seem the quintessential stadium band playing the greatest hits of greatest hits,” it added.
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