Thor Writer Explains How the MCU Overcame Major Issues to Become a Franchise Juggernaut



The success of the MCU is so massive and all-encompassing that new fans tend to take that success for granted. But older fans know just how unlikely Marvel’s success story seemed back when the first phase of the MCU was still in the works. Zack Stentz, one of the writers for 2011’s Thor, recently posted an extensive Twitter thread looking back on the franchise’s early days, when success was anything but guaranteed.

Phase 1 of the MCU is where ironically [former Marvel Entertainment chairman] Ike Perlmutter’s legendary cheapness ended up leading to a lot of interesting & creative choices–casting unknowns instead of big stars, going to directors who had done good work but were considered cold in Hollywood at the moment…I mean, I love Joe Johnston & to me getting the Rocketeer director to do a WW2 comic book adventure is a great choice, but try to put him on a 150 mil movie & you get a lot of executives telling you ‘he doesn’t move the needle.’ So kudos for Marvel making that choice.”
RELATED: Marvel’s Hercules Rumored to Fight Thor in Dubious Love & Thunder Leak

As Stentz points out, the MCU, in the beginning, did not have the giant budgets that its movies enjoy today. This forced the studio to take a chance on smaller filmmakers and up-and-coming actors, which turned out to be a blessing in disguise. Instead of having a famous actor become the face of the franchise, it was the characters, from Iron Man to Thor and Captain America, who became the focus of the series.

Phase I of the MCU is where ironically Ike Perlmutter’s legendary cheapness ended up leading to a lot of interesting & creative choices–casting unknowns instead of big stars, going to directors who had done good work but were considered cold in Hollywood at the moment…

— Zack Stentz (@MuseZack) May 6, 2021

One of the least-talked-about movies in the first phase of the MCU was The Incredible Hulk, featuring Edward Norton. The movie was not a critical or commercial success, leading to a hasty pivot as Norton was replaced by Mark Ruffalo as Dr. Bruce Banner. Fortunately, according to Stentz, the other movies in phase 1 did better business, which allowed Marvel Studios to take a chance on the world’s first big-budget superhero ensemble movie, 2012’s The Avengers.

“The MCU has spent so long going from strength to strength that it’s easy to forget the early stumbles–Incredible Hulk only did OK, & IM2 made tons of money but was a mixed bag creatively. Thor & Captain America both had to hit in 2011 to properly set up The Avengers in 2012… If Thor & Captain America had done Incredible Hulk business, we’d still have had an Avengers, but it likely would have been reshot & recut into “Iron Man and his friends” instead of the true ensemble piece we got.”

Now that the early days of doubt and uncertainty are over, the MCU is preparing to take things up several notches with a host of new projects that will embrace the cosmic side of Marvel Comics. Hopefully, the franchise will continue to enjoy the same level of success in the future, as some of the biggest names from the comics, from the X-Men to the Fantastic Four, to the Silver Surfer and Galactus, prepare to make their entry into the Marvel Cinematic Universe.

You can view the original article HERE.

Justin Baldoni Says He’s Not In the Best Place After Intense Year
Justin Baldoni Says He’s Not In the Best Place After Intense Year
Taylor Swift gets booed, Kendrick Lamar disses Drake — and what was up with that scoreboard? Here are the most viral moments of the night.
Taylor Swift gets booed, Kendrick Lamar disses Drake — and what was up with that scoreboard? Here are the most viral moments of the night.
Travis Kelce Arrives in Style to Super Bowl LIX
Travis Kelce Arrives in Style to Super Bowl LIX
Bianca Censori Body-Shape Requests Soar Post-Grammys, Plastic Surgeon Says
Bianca Censori Body-Shape Requests Soar Post-Grammys, Plastic Surgeon Says
“Anora,” “Shōgun” Win Big with Critics Choice Awards | Festivals & Awards
“Anora,” “Shōgun” Win Big with Critics Choice Awards | Festivals & Awards
The Best Video Game Movie Adaptations, Ranked
The Best Video Game Movie Adaptations, Ranked
James Gunn Brings Superman’s Best Boy Krypto to the Puppy Bowl
James Gunn Brings Superman’s Best Boy Krypto to the Puppy Bowl
Book Excerpt: An Anthony Mann Reader by Scout Tafoya | Features
Book Excerpt: An Anthony Mann Reader by Scout Tafoya | Features
This weekend saw Kanye West hit out at Dave Chappelle and the late Virgil Abloh
This weekend saw Kanye West hit out at Dave Chappelle and the late Virgil Abloh
How Rich Is the ‘Not Like Us’ Rapper Ahead of His Super Bowl Performance?
How Rich Is the ‘Not Like Us’ Rapper Ahead of His Super Bowl Performance?
Ashanti pays tribute to Irv Gotti: “We made history”
Ashanti pays tribute to Irv Gotti: “We made history”
Chase & Status announce more names for All Points East 2025 ‘RTRN II DANCE’ line-up
Chase & Status announce more names for All Points East 2025 ‘RTRN II DANCE’ line-up
Chiefs’ Hopkins: ‘Are y’all gonna talk about the refs now?’
Chiefs’ Hopkins: ‘Are y’all gonna talk about the refs now?’
Brady needs to be a star in TV gig, not a game manager
Brady needs to be a star in TV gig, not a game manager
Warriors praise Butler after 1st game with Golden State: ‘He’s a lion’
Warriors praise Butler after 1st game with Golden State: ‘He’s a lion’
The History of the NBA All-Star Game: Iconic Moments and Records
The History of the NBA All-Star Game: Iconic Moments and Records
‘Masters of the Universe’ Casts Morena Baccarin, ‘Captain America’ Star in Live-Action Reboot
‘Masters of the Universe’ Casts Morena Baccarin, ‘Captain America’ Star in Live-Action Reboot
Sweet Magnolias: Joanna Garcia Swisher Shares Why Season 4 Was Her Favorite Season For Maddie
Sweet Magnolias: Joanna Garcia Swisher Shares Why Season 4 Was Her Favorite Season For Maddie
Zack Snyder’s Favorite Movie Is One of Liam Neeson’s First
Zack Snyder’s Favorite Movie Is One of Liam Neeson’s First
‘Parthenope’ Star Shares How Gary Oldman Comforted Her
‘Parthenope’ Star Shares How Gary Oldman Comforted Her
Bloomingdale’s and Flamingo Estate’s NYFW Dinner at Casino
Bloomingdale’s and Flamingo Estate’s NYFW Dinner at Casino
The Daily Front Row’s NYFW Issue Has Arrived!!
The Daily Front Row’s NYFW Issue Has Arrived!!
Sally LaPointe Is Ready For Her Next 15 Years In Fashion
Sally LaPointe Is Ready For Her Next 15 Years In Fashion
Catching Up with…. Christian Siriano
Catching Up with…. Christian Siriano