BTS’ ‘Love Myself’ campaign with UNICEF raises US$3.6million


K-pop powerhouses BTS have raised US$3.6million through their ‘Love Myself’ campaign, in collaboration with UNICEF.

On October 6, UNICEF announced through a press release that the agency’s joint campaign with the seven-member boyband has raised approximately US$3.6million since its launch in November 2017. The ‘Love Myself’ campaign is an anti-bully movement that promotes self-love among children and young people globally.

BTS and UNICEF promoted the ‘Love Myself’ campaign primarily through social media, alongside the boy band’s ‘Love Yourself’ world tour which ran from 2018-2019. So far, the campaign has also generated about five million tweets and over 50million likes, retweets, replies and comments on Twitter.

“When it comes to promoting self-esteem and improving mental well-being, one of the most important things you can do is just to start the conversation,” said UNICEF executive director Henrietta Fore. “The groundbreaking way in which BTS have helped spark a positive message with its ARMY is simply unmatched and incredibly invaluable.”

Meanwhile, BTS said that they “hope that the ‘Love Myself’ message can continue to serve to invigorate everyone’s lives”. They added: “We hope to keep doing what we are doing and voice what we are voicing, so we can help people find happiness and love.”

You can view the original article HERE.

Peanut the Squirrel Controversy Likely Contributed to Trump Win, Owner Believes
Peanut the Squirrel Controversy Likely Contributed to Trump Win, Owner Believes
George Clooney, Paul Rudd and other past ‘Sexiest Man Alive’ winners offer advice for the newest titleholder
George Clooney, Paul Rudd and other past ‘Sexiest Man Alive’ winners offer advice for the newest titleholder
Ariana Grande, Dua Lipa, Doja Cat All Snubbed in 2025 Grammy Noms
Ariana Grande, Dua Lipa, Doja Cat All Snubbed in 2025 Grammy Noms
Trump’s Former White House Chef Hopes Prez Eats Healthier This Time Around
Trump’s Former White House Chef Hopes Prez Eats Healthier This Time Around
Coming of Consciousness: Tyler Taormina on Christmas Eve in Miller’s Point | Interviews
Coming of Consciousness: Tyler Taormina on Christmas Eve in Miller’s Point | Interviews
Yellowstone Star Wes Bentley on the Show’s Final Episodes & Jamie’s Feud with Beth
Yellowstone Star Wes Bentley on the Show’s Final Episodes & Jamie’s Feud with Beth
All Hallows Eve: Inferno Exclusive Clip
All Hallows Eve: Inferno Exclusive Clip
Black Harvest Film Festival 2024 Preview | Festivals & Awards
Black Harvest Film Festival 2024 Preview | Festivals & Awards
Rosie Perez on how Madonna asked her to “hook her up” with Tupac
Rosie Perez on how Madonna asked her to “hook her up” with Tupac
Chris Brown’s Grammy Nominations Earn Swift Backlash
Chris Brown’s Grammy Nominations Earn Swift Backlash
Sam Fender announces new single ‘People Watching’ and teases album news
Sam Fender announces new single ‘People Watching’ and teases album news
New ‘Star Wars’ trilogy in the works from ‘X-Men: Dark Phoenix’ director
New ‘Star Wars’ trilogy in the works from ‘X-Men: Dark Phoenix’ director
Repory: Saints’ Olave likely headed to IR, could miss rest of season
Repory: Saints’ Olave likely headed to IR, could miss rest of season
Lamar, Burrow combine for 8 TDs as Ravens hold off Bengals in thriller
Lamar, Burrow combine for 8 TDs as Ravens hold off Bengals in thriller
Spurs unsure when Popovich will return after medical episode
Spurs unsure when Popovich will return after medical episode
Redick: Russell’s minutes cut due to ‘level of compete’
Redick: Russell’s minutes cut due to ‘level of compete’
9 Documentaries About Child Stars That Are Tough to Watch, but Worth It
9 Documentaries About Child Stars That Are Tough to Watch, but Worth It
Blue Bloods Season 14 Episode 14 Showcased Every Reason This Show Will Be Sorely Missed
Blue Bloods Season 14 Episode 14 Showcased Every Reason This Show Will Be Sorely Missed
Anthony Mackie’s Elevation Gets Middling 52% Rotten Tomatoes Score
Anthony Mackie’s Elevation Gets Middling 52% Rotten Tomatoes Score
Sung Kang and Weekend in Taipei Director George Huang Discuss the Action of the New Film
Sung Kang and Weekend in Taipei Director George Huang Discuss the Action of the New Film
Inside The Society of MSK and Prada’s Annual Fall Party
Inside The Society of MSK and Prada’s Annual Fall Party
Gammys Nominations, SKIMS’ Family Holiday Campaign, & More!
Gammys Nominations, SKIMS’ Family Holiday Campaign, & More!
Vera Bradley Women’s Cotton Hathaway Tote Review With Photos
Vera Bradley Women’s Cotton Hathaway Tote Review With Photos
This Year’s Best Luxury Hotel Brands In The World List
This Year’s Best Luxury Hotel Brands In The World List