Los Angeles’ STAPLES Center to be renamed Crypto.com Arena

Los Angeles’ STAPLES Center is changing its name to Crypto.com Arena, it’s been announced.

Located in downtown LA, the 20,000-capacity multi-purpose venue has been known as the STAPLES Center since its opening back in 1999. Kacey Musgraves, The Weeknd, Imagine Dragons and more are set to perform there in the coming months.

Aside from music, the arena is currently home to NBA franchises the Los Angeles Lakers and Los Angeles Clippers, as well as the Los Angeles Kings (of the NHL) and Los Angeles Sparks (WNBA).

As reported by the Los Angeles Times, the new name will be effective from December 25 following a deal between AEG and the Singapore-based cryptocurrency exchange Crypto.com.

The company is said to be paying $700million (£519m) over a 20-year period to rename the building. It’s believed to be the biggest deal of its kind in history.

AEG and https://t.co/mht717OBXs announce their historic naming rights partnership for one of the world’s most iconic sports and live entertainment venues formerly known as STAPLES Center. For full press release visit: https://t.co/jWHLBF7YUv pic.twitter.com/Q6OhDTIZu7

— STAPLES Center (@STAPLESCenter) November 17, 2021

The rebrand will introduce a 3,300 square foot “activation space” featuring crypto-centric interactive experiences for sports or music fans attending the arena. Crypto.com has also signed with LA Lakers and LA Kings as their official crypto partner.

Dan Beckerman, CEO of AEG, explained: “It’s a bit of a match made in heaven, when we think about the type of brands that we like to partner with.

“Crypto.com is looking for the most unique branding platform to make a statement and drive adoption, and we’re looking for an innovative, forward-thinking company to help us chart a course for the future of sports and entertainment events.”

Kris Marszalek, Crypto.com co-founder and CEO, said: “Known as the Creative Capital of the World, the city of Los Angeles and the people who call it home have always been pioneers, pushing the boundaries and innovating as the undeniable global leaders of culture and entertainment.

“We’re very excited about partnering with AEG and investing long term in this city, starting with Crypto.com Arena in the heart of downtown, and using our platform in new and creative ways so that cryptocurrency can power the future of world class sports, entertainment and technology for fans in LA and around the world.”

You can view the original article HERE.

Kanye West Wants to Meet Putin, Build Business Empire in Russia
David Adefeso Is Heading Home After A Great Time In His Paradisiac Vacay
Dean McDermott Feared He Would Be Put on Ventilator While Sick with COVID
Fatal Attraction Meets Misery in Savage Thriller
Willem Dafoe Believes Green Goblin Mask Criticism Influenced No Way Home Look
HBO Max’s Peacemaker Continues Twisted Saga of Suicide Squad | TV/Streaming
A Spellbinding Morality Play from Oscar-Winning Director Asghar Farhadi
Mabel: ‘I’m just hoping that it’ll be another summer full of festivals’ – Music News
The Strokes reschedule NYE show to April with new Mac DeMarco support
Billie Eilish stands up for Charlie Puth amid alleged feud with Benny Blanco – Music News
Michael Bay to produce ‘The Raid’ remake for Netflix
Billups: Nets’ Irving ‘most skilled’ PG in history
Cricket Contests to Watch out for in 2022
Colorado Rapids are Looking Good for an MLS Cup Challenge
Excellent Benefits of Playing Slot Online
The Walking Dead Episode 10.3 Recap: The Whisperers Punish Alexandria
Joe Gatto Announces Comedy Tour After Impractical Jokers Exit
Ordinary Joe Season 1 Episode 11 Review: Calling An Audible
Turmoil Threatens Alexandria and the Hilltop
How to Wear What You Have
Daily News: Yara Shahidi’s First Campaign For Dior, Janet Jackson Covers Allure, What Olivier Roustein Really Thinks Of Emily In Paris, And More!
Best Straight-Leg Jeans For Women
Best Winter Clothes From Saks 5th Avenue