Music Industry News – YouTube's 15-Second Audio Ads / Wixen Hits Triller / Music Supports 2M Jobs

Kylie Minogue:
Patty Jenkins/Wonder Woman:

YouTube is introducing 15-second audio ads and the ability for advertisers to make buys across dynamic music lineups, including the Top 100 charts by country and collections of channels in popular genres like Latin and K-pop. Marketers will also be able to buy ads targeted by moods or interests like fitness or relaxation/meditation. The move is expected to boost ad revenue it generates from music on the platform.

Wixen Music Publishing has hit short-form video-sharing app Triller with a $50 million copyright infringement lawsuit on more than 1,000 songs. The federal complaint further claims that Triller has been “willfully infringing” its musical compositions by allowing its users to include them in videos without authorization or compensation.

According to a new study conducted by Oxford Economics, the music sector supports two million jobs and contributes €81.9 billion ($97 billion) gross value added annually to the GDPs of the 27 European Union member countries and the U.K. Using data from 2018, the study further noted that the sector also played a vital role in generating tax revenues, supporting €31 billion ($36.7 billion) in tax receipts in the EU and U.K. in 2018.


PodBean Podcast:

#YouTube #WixenMusicPublishing #MusicSupportsJobs #Exploration #MusicIndustryNews

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