ON THE RECORD | The music industry and its sustainability – Part 1

Forget the rigid corporate ladder. Today, the most attractive and best places to work allow free-flowing ideas and career paths, often not stuck behind a desk. And the Creative industry is smack in the middle of that and blazing a trail.
In the industrial age, businesses were built on a strict hierarchy. Today, in the digital age, we are witnessing a major shift. The Creative Economy stands out as a shining light. In Britain, 1.8 million fast emerging jobs are in creative occupations – from advertising to computer programming, acting and singing, or developing video games and Apps. As the Joy of Jazz Festival starts in Johannesburg, let’s examine the music industry and its sustainability. After all – it seems unlikely that the world – no matter how advanced – will ever tire of music. We’re in conversation with American singer and actor, Rahsaan Patterson and South African singer and songwriter, R.J. Benjamin.

For more news, visit: sabcnews.com

You can view the original video HERE.

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