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Religionless announces a bold new voice in fashion this September with the launch of its debut luxury streetwear collection, a release set to challenge conventions and merge worlds. Built on the philosophy that clothing is a form of art free from labels, the brand reimagines heritage and modernity for a global audience.
Founder Nidal Ahmed’s vision for Religionless was sparked by a deeply personal moment: reflecting on black-and-white photographs of his Indian grandparents’ wedding. In those images, the precision, craft, and storytelling woven into every stitch stood in stark contrast to what he saw in much of contemporary Western clothing. “The detail of those suits, of my grandmother’s clothes, back in that time, people really put the craft into it,” he explains. “We’ve gotten so used to Western designs that we’ve forgotten the heritage we used to have.” Out of this realization grew an idea: to create pieces that fuse Eastern artistry with Western streetwear, producing a form of cultural conversation through fabric and cut.
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The debut collection reflects that ethos with oversized silhouettes, baggy shirts, distressed denim, and stonewashed prints, punctuated by provocative graphic statements. Among the standout pieces are sweatshirts emblazoned with phrases such as “Respect to God” and “Respect to the Law”, alongside minimalist logo-centric crop tops and hoodies.
Ahmed describes the line as “crazy streetwear luxury,” a deliberately disruptive approach designed to make audiences rethink how clothing expresses identity. The garments are produced in a limited run of a few pieces, ensuring exclusivity and heightening the demand and anticipation before new collections arrive.
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Behind the bold graphics and street-driven edge lies a commitment to quality and presentation. Ahmed and his team place equal emphasis on fabric choice, packaging, and design cohesion, understanding that the tactile and visual experience is what builds lasting brand loyalty. They develop up to a few sets of designs per collection before refining them into final offerings, discarding the rejected samples to ensure that each piece embodies the brand’s identity. The result is a tightly curated release that sets the foundation for Religionless as a long-term player in the fashion industry.
The name itself is a statement of intent. “Art doesn’t have a religion, a culture, or a label,” Ahmed says. “Clothes are one of the forms of art, and you can combine two or three cultures into them. That’s what makes them fabulous. That’s why I call this Religionless.” The brand exists as a platform for inclusivity and cultural synthesis, free from the limitations of traditional categorization.
Though Ahmed has global ambitions for Religionless, the initial focus will be on North America and Europe, markets where luxury streetwear continues to dominate and evolve. To amplify visibility, Religionless will also be featured across multiple media platforms, including podcast appearances by brand ambassadors.
Positioned at the intersection of art, heritage, and fashion, Religionless is more than a label; it is a manifesto on clothing as cultural storytelling. By bridging East and West, past and present, Ahmed seeks to remind audiences of their roots while giving them the freedom to express themselves without constraint. “I want my audience to see the image I’m putting out now, so that when I launch something unexpected later, whether coats, jackets, or something crazy, they’ll still want to come back for more,” he notes.
With its first drop scheduled for early September, Religionless is set to make its mark as one of the most anticipated new names in luxury streetwear. Exclusive, experimental, and unapologetically boundary-breaking, the brand represents not just a collection of clothes, but a movement toward redefining fashion’s role as universal art.
Presented by: APG
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