UFC, Crypto.com partner on uniform branding


The UFC has sold the branding rights to the uniforms worn by fighters in the Octagon, in what sources told ESPN is a long-term deal valued in the low nine figures over the length of the contract.

The UFC on Wednesday morning announced a partnership with Crypto.com as the promotion’s “official fight kit partner.” The cryptocurrency platform will have its logo on all fighter walkout and in-cage gear — the first time the UFC has sold the global rights to that position. The sponsorship deal begins Saturday at UFC 264 in Las Vegas, which is headlined by Dustin Poirier vs. Conor McGregor 3.

It is one of the most lucrative sponsorship deals the UFC has ever pulled off, sources with knowledge of the situation told ESPN.

The UFC declined to comment on questions regarding the value of the contract.

EDITOR’S PICKS

UFC 264: Conor McGregor talked his way to the top of the UFC, but has he lost his edge?
17mJeff Wagenheim

UFC 264: Everything you need to know about Conor McGregor vs. Dustin Poirier 3
1dESPN

UFC 264: Weidman’s keys — and a prediction — for McGregor vs. Poirier 3
1dESPN
“This is a partnership between two companies that are the best at what they do,” UFC president Dana White said in a news release. “No company has done more to grow the popularity of combat sports than UFC, and now we’re one of the biggest sports brands on the planet. We can help Crypto.com reach more people around the world through the strength of our brand.”

Crypto.com also will get a logo inside the Octagon during pay-per-view events and White’s Contender Series cards, as well as further integration across the UFC’s many verticals.

Fighters will not get a direct cut of the UFC’s deal with Crypto.com, a source said. However, they will be able to broker individual deals with the cryptocurrency company and be used as paid brand ambassadors. UFC fighters are not unionized and have no collective bargaining agreement, so they are not entitled to a share of the revenue on these types of deals.

The UFC fight kits are produced by Venum, the promotion’s outfitting sponsor since April. Prior to 2014 when the UFC debuted its first outfitting deal with Reebok, fighters were able to wear their own sponsored gear in the Octagon with logos of brands that sponsored them individually.

Got a story or tip for us? Email Sports Gossip editors at tips@sportsgossip.com 

Want More From Sports Gossip? 

For all the latest breaking Sports Gossip, be sure to follow SportsGossip.com on FacebookInstagram, and Twitter.

You can view the original article HERE.

Michigan Politician Swears Gonzaga Hoops Team Buses Are Full Of ‘Illegal Invaders’
Kanye West Avoided Diddy Meetup During Rolling Loud Performance
Marvel’s Blade Delayed Amid Writers Strike
Diddy Seen Talking with Federal Agents at Airport as Associate is Arrested
Sydney Sweeney Swaps Madame Web’s Spider-Woman For Power Girl in DC Fan Art
Giancarlo Esposito Can’t Keep Overcrowded, Rushed Parish on the Road | TV/Streaming
Femme Review | An Edge-of-Your-Seat Queering of the Neo-Noir Crime Thriller
Gillian Anderson Reveals Why She Almost Gave Up Acting 24 Years Ago
Will Batman be in The Penguin TV series?
Fake and laced benzos are circulating in the UK – causing a “fentanyl-style epidemic”
Lzzy Hale to front Skid Row for upcoming tour
Cillian Murphy reveals he’s gone vegan
Panthers sign Clowney to reported 2-year deal
Ham thrilled as Lakers rally for ‘top-3’ win of year
Report: Cowboys haven’t made Dak extension offers
The Money Game: How Much Can College Athletes Earn with NIL
One Euphoria Actor Doubts Season 3 Will Ever Be Made
Chicago PD Season 11 Episode 8 Review: On Paper
Malcolm in the Middle Revival Now the ‘Closest It’s Ever Been,’ Frankie Muniz Reveals
The Good Doctor Season 7 Episode 4 Review: Date Night
Jenna Lyons, Jessel Taank, and More Announce Return!
Swarovski’s Underwater Glamazons, Megahn Markle’s Beauty Line, & More!
Cher’s Closet From Clueless Is Becoming A Reality, Thanks To Vêtir
Suki Waterhouse and Robert Pattinson Welcome Their First Baby!