Tate McRae Makes JOAH BROWN Her Wardrobe Staple

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Tate McRae is having a moment. With the success of her So Close To What album and a string of chart-topping hits, the 21-year-old pop star has become one of the most exciting voices in music—and just as influential when it comes to style. Amid her meteoric rise, one brand has quietly become her fashion anchor: JOAH BROWN.

Known for its minimal-yet-sexy approach to streetwear, the Los Angeles–based label has carved out a reputation as the ultimate uniform for women who want comfort and edge in equal measure. For Tate, JOAH BROWN has become more than just clothing—it’s her second skin, worn on stage, in rehearsals, on set, and even while traveling from city to city.

Between dance rehearsals and vocal sessions, Tate gravitates toward pieces that move with her. Enter the Smoothing Cami in Sueded White ($84)—a sculpting, body-hugging tank that’s become a fixture in her rotation. Fans first spotted her wearing it in the “Revolving Door” music video, styled with low-rise shorts for a sporty, modern minimalism. She later brought it back for her “sports car” video, proving just how versatile the piece really is.

For album promo shoots and long-haul flights, Tate relies on JOAH BROWN’s V-Neck Racerback Tank in White FlexRib ($78). The soft ribbed fabric and flattering cut make it the perfect base layer—casual enough for travel but polished enough to wear on set or during press days. She even wore it for her stripped-down So Close To What promo imagery, leaning into an all-white aesthetic that spotlighted her natural beauty.

Tate McRae via Instagram

Part of Tate’s appeal is her authenticity—she doesn’t just wear something once for a campaign. Instead, she lives in her clothes, and JOAH BROWN is the perfect example. From her “Two Hands” music video to candid off-duty shots, the tanks resurface again and again, making them true staples rather than one-off statement pieces.

These aren’t just performance outfits—they’re the foundation of her day-to-day wardrobe. Styled with relaxed denim, track pants, or sneakers, the pieces give her a signature uniform that balances cool-girl edge with an approachable ease.

Tate McRae via Instagram

As Tate’s fame has skyrocketed, her personal style has matured into something refined yet unfussy—a perfect reflection of JOAH BROWN’s design ethos. With ethically made staples crafted in Los Angeles, the brand is known for its custom fabrics, flattering cuts, and colorways that work across seasons. It’s no wonder celebrities from Kendall Jenner to Olivia Rodrigo count themselves as fans.

For Tate, JOAH BROWN is more than fashion—it’s a lifestyle. Whether she’s performing under the stage lights or catching a flight to her next show, these pieces give her the confidence and ease she needs to stay grounded in the whirlwind of pop stardom.

Presented by: APG

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