The first full trailer for Moon Knight scored a massive 75 million views in its first 24 hours, making it one of Marvel’s biggest trailer releases.
Marvel Studios
The Marvel Cinematic Universe’s Phase 4 was teased as being about new beginnings by Kevin Feige back around the release of Black Widow last year, and it seems that the fundamental strength of the MCU has switched from pulling in audiences with bigger and bigger stories featuring the classic characters the franchise has been built on, to the curiosity of more obscure Marvel characters being introduced. While Eternals is enjoying huge viewer numbers on Disney+ following a middling time in cinemas, the new trailer for Moon Knight saw over 75 million people view it in its first 24 hours.
To die-hard fans of Marvel Comics, the character of Moon Knight, aka Marc Spector among other aliases, is a longstanding character in the Marvel world, having been introduced in 1975 in Werewolf by Night #32 and over time has been integrated into The Avengers, The Midnight Sons and Heroes for Hire. Moon Knight’s debut into the MCU is something that fans of the character have been waiting for a long while since the first whispers of his arrival were heard.
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Moon Knight will be the first Marvel release following the massive success of Spider-Man: No Way Home, and it is likely that Tom Holland’s phenomenal third solo outing as Peter Parker will be arriving on Disney+ just ahead of Moon Knight to further add to the Marvel hype on the platform. As you would expect, the first trailer for the series was a big arrival, and after being premiered during ESPN’s broadcast of the NFL Wildcard Match between the Arizona Cardinals and Los Angeles Rams to an audience of around 23 million people, its simultaneous release online was watched by a further 52 million.
THR reported the viewing numbers, and suggest the MCU’s TV output is growing just like the movies did over the first decade of releases. Despite having more established and much-loved characters at their heart, previous releases Loki and WandaVision pulled in 60 million and 52 million views in their trailer’s first 24 hours period, and Hawkeye languished at the bottom of the pile with 41.5 million. The only series ahead of Moon Knight is The Falcon and The Winter Soldier, which pulled in a massive 125 million after premiering at the Super Bowl.
Despite the initial worries of how the Marvel franchise would fare following Avengers: Endgame, it is clear that fans cannot get enough of the ongoing saga of comic book characters, and with other much-awaited TV series such as She-Hulk, Ms. Marvel, Secret Invasion, Werewolf By Night and the Guardians of The Galaxy Holiday Special to come, along with animated series’ I Am Groot and What If…? Season 2, Marvel is managing to create something that seems to be…inevitable. Unlike previous superhero movies and series put on screen, it is hard to see how the franchise could ever come crashing down because unlike Sam Raimi’s Spider-Man trilogy or the Batman movies that ended with Batman & Robin, the intricate mix of characters means that there is no reliance on one character, and if a film does underperform, there is always another one coming that will make up for it.
Marvel Releases Electrifying Moon Knight Trailer
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Anthony Lund
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Anthony Lund is an author, songwriter and puppeteer from a small village in the U.K. with an avid love of all genres of TV and film. As well as keeping up with the lastest entertainment news and writing about it for MovieWeb, he works as a video editor, voice over artist and production designer. A child of the 80s, he is the owner of almost 2000 books, more toys than his children, three Warner Bros. Store Gremlins and a production used Howard The Duck movie script.
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