Where to Shop in Your 20s

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For 20-somethings looking to add variety to their shopping repertoires, look no further than the list of trendy clothing websites and stores curated here, all of which offer a fresh perspective from the well-known retailers on everyone’s Instagram feed. Each brand’s clientele is in line with this age range, proving there are affordable and versatile basics stocked but also statement-making looks worthy of a night out or off-duty weekend hang.

Mango can be considered a top contender, chock-full of styling advice, inspirational campaigns, and seasonal categories such as swim, sport, and parties and events. Meanwhile, Aritzia stocks a range of in-house labels like Babaton, Le Fou, Tna, Denim Forum, and Wilfred, known to offer a more minimalist take on street style must haves. & Other Stories and COS, both under the H&M umbrella, serve up more sophisticated dresses, jumpers, tailored sets, and accessories, many of which are appropriate for a back-to-work wardrobe or transitional weather. And there’s plenty more where those came from.

Ahead, find information about all 25 of these go-to shopping destinations, including average customer spend along with the bestselling pieces at any given moment in time, according to brand reps who spoke to POPSUGAR via email. Many of the looks pictured on the devoted influencers, editors, and digital creators you see ahead are reflective of the fan base constantly tagging their outfits in support.

From edgier spots like LPA and Miaou to labels known for signature aesthetics like quirky prints (Lisa Says Gah) or artful, boundary-pushing silhouettes (Simonett), there’s something here for every type of style in the book — and at a wide range of price points.

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