Sara K and Lyrical Lemonade unveiled their new interview series this week, and they didn’t ease into it quietly. “Call It a Day with Sara K” premiered its first episode with Colombian reggaeton star Feid as the inaugural guest – an opening move that sets the show’s ambitions clearly in view.
Lyrical Lemonade posted the announcement on Instagram with a simple welcome: “welcome to @callitaday with sara k. step into our blue world. ep #001 w/ @feid.” The response was strong. The post drew over 48,000 likes – a notable number for a series premiere. Audiences across multiple entertainment spaces were clearly paying close attention.
The “blue world” framing is one of the more interesting creative choices in a show launch in a while. Lyrical Lemonade, the Chicago-based media company best known for its cinematic music videos and deep roots in the hip-hop space, is moving formally into long-form interview territory with this series. Choosing a distinct aesthetic identity from episode one is telling. Sara K and the team clearly put real thought into what this show should feel like.
Feid, whose full name is Salomón Villada Hoyos, has spent the last few years becoming one of the most-streamed Latin artists on the planet. His sound blends Latin trap and reggaeton with a smooth, introspective quality. That crossover appeal reaches well beyond Spanish-speaking markets. He’s collaborated with artists like Karol G and J Balvin, and his string of solo releases has made him a defining voice in modern Latin music. Getting him as the debut guest for a brand-new show is a stunning opening move – the kind that signals the team isn’t thinking small.
What’s interesting here is the broader creative direction it reveals. Lyrical Lemonade has always had a global sensibility. It’s stayed rooted in American hip-hop culture, but it’s never been limited by it. Choosing a Latin superstar as the very first guest for this new series signals an intent to keep that global conversation going, and to expand it.
Sara K herself operates squarely in Lyrical Lemonade’s creative orbit, and “Call It a Day” positions her as a genuine interviewer in her own right. The cozy couch emoji in the original post hints at the show’s tone – warm and conversational rather than a stiff, formal sit-down.
Long-form celebrity interview content has had a real moment over the past several years. From the podcast boom to YouTube’s extended format, audiences have made it clear. They want more than a quick clip. For Lyrical Lemonade, building something serialized around Sara K makes sense as a way to deepen the brand’s connection with its audience across multiple entertainment worlds.
How the show develops from here will depend on who walks through the door next. But starting with Feid was a genuinely smart move. It’s a pairing that crosses genres and borders, and that’s exactly the territory Lyrical Lemonade knows how to navigate.
Episode 001 is out now.
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