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Those who’d ever wondered what it’s like to step into a Ralph Lauren ad campaign got their answer last night, as the all-American brand joined forces with Net-a-Porter and Mr. Porter for an intimate summer dinner, which took place in a barn transformed with Ralph Lauren Home tableware and large chandeliers hanging overhead. And, of course, The Polo Bar classics served up some 100 miles away from the beloved Midtown Manhattan eatery.
The evening was hosted by Alison Loehnis, interim CEO of Net-a-Porter and Mr Porter, and David Lauren, chief branding and innovation officer at Ralph Lauren. The soirée kicked off in the grounds of the historic Mulford Farm in East Hampton; one of America’s most significant English colonial farmsteads that remains intact. As the NY-born brand is a longtime supporter of the East Hampton Historical Society, which owns the late 1600s-era farm, it was a fitting setting for an elegant gathering that exuded old world charm.
Guests, many of whom were dressed in Ralph Lauren Collection, Purple Label, and Polo Ralph Lauren pieces available on Net-a-Porter and Mr. Porter joined for al fresco cocktails in the garden to begin the night to remember. Over dinner, which included the type of menu items that people clamor for months to get reservations for, Loehnis made a toast to the brand. In a sweet moment, the fashion executive reflected that her own career began just a few minutes away, as her very first job was at the Ralph Lauren store in East Hampton. The American dream!
Alison Loehnis
Guests included Emma Roberts, Lauren Bush Lauren, Rupert Friend, Kate Love and Kevin Love, Christopher Briney, Coco Baudelle, Colin King, Derek Blasberg, Dianna Agron, Dee Poku, Deon Hinton, Eve Jobs, Hannah Traore, Joe Holder, Lauren Bush Lauren, Dr. Barbara Sturm, Melodie Monrose, Beverly Nguyen, Nicole Warne, Aimee Mullins, Tamron Hall, Steven Greener, Tinx, Victoria Lee, and many more.
Emma Roberts
Aimee Mullins, Rupert Friend
Dianna Agron
Alison Loehnis, Rupert Friend
David Lauren, Lauren Bush Lauren
Eve Jobs
Dee Poku, Hannah Traore, Tinx, Eve Jobs
Deon Hinton
Isabel Machado, Christopher Briney
Melodie Monrose
Kevin Love, Kate Bock
Colin King, Dianna Agron, Derek Blasberg
Dr. Barbara Sturm
Elizabeth Kurpis
Hannah Traore
Joe Holder
Dr. Barbra Sturm, Emma Roberts
Erik Maza
Nicole Warne
Beverly Nguyen
Michael Rider, Michel Botbol, John Wrazej
Tamron Hall
Victoria Lee
Freya Drohan
Alexa Cohen Bcknese, Colin King
Eliseé Browchuk
Isabel Machado, Christopher Briney
Derek Blasberg, Steve Greener, Tamron Hall, Deon Hinton
Emma Roberts
Beverly Nguyen, Deon Hinton
Images: BFA/ Zev Starr Tambor
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