Georgia Palmer Fronts Jimmy Choo’s New Campaign Shot by Quentin de Briey

Ayo, Georgia Palmer is moving into some serious luxury territory. Kate Moss Agency announced on Instagram on June 25, 2026, that Palmer is the new face of Jimmy Choo, with photography by Quentin de Briey.

The agency’s post tagged both Palmer and the Jimmy Choo account and credited de Briey for the camera work. That’s it. No caption essay, no long backstory. The names speak for themselves.

And honestly? This is a big booking. Jimmy Choo has been one of the most recognized names in luxury fashion for decades. The brand built its name on high-end footwear and expanded into accessories and fragrance from there. It chooses its campaign talent carefully. Getting chosen to front one of its shoots is a real statement.

Palmer is signed to Kate Moss Agency, and that context matters here. Kate Moss built her agency on a reputation for selective signing. She doesn’t just represent anyone. The roster carries models with a certain kind of magnetism – faces that hold under editorial pressure and still land in a commercial setting. Palmer being on that team was already worth noting. Adding a Jimmy Choo campaign makes it clear she’s operating at the top end of the market.

Then there’s the photographer. Quentin de Briey is a Belgian fashion photographer. He has built a strong reputation in editorial and high-end campaign work. He brings a distinct, cinematic quality to his images. Brands that hire him are usually going for something with staying power, not just a seasonal filler. Jimmy Choo choosing him signals real creative intention behind this project.

No broader campaign rollout or release date has been shared publicly as of June 25, 2026. The reveal came through Kate Moss Agency’s Instagram. That’s standard for a talent agency dropping a booking at this level. More images or a full campaign launch could follow in the weeks ahead.

The fashion world doesn’t need the full reveal to read the room here. Palmer fronting a Jimmy Choo campaign shot by de Briey is a strong combination. Bookings like that get brands and casting directors paying closer attention to her next move.

She’s locked in. Jimmy Choo doesn’t make moves like this without intention, and Quentin de Briey behind the lens means the images are going to carry. This one’s going to land. Keep an eye out for the campaign.

You can view the original article HERE.