Who is Jack Schlossberg? The grandson of JFK, singing shirtless to the Beatles and dancing the moonwalk at Walmart.

Jack Schlossberg, grandson of President John F. Kennedy, has captivated a diverse audience with his eclectic and often humorous social media content.

Whether he’s dancing the moonwalk at a Walmart, strutting to AC/DC in biker shorts or assuming different characters while criticizing his cousin, independent candidate Robert F. Kennedy Jr., Schlossberg’s online persona is both eccentric and charismatic — reminiscent of his second cousin “Little Edie,” immortalized in the classic documentary film Grey Gardens.

He’s a Kennedy. He’s a content creator. He’s a goofy dance partner. But who is Jack Schlossberg, really? Here’s what you need to know.

❓Who is Jack Schlossberg?

John Bouvier Kennedy Schlossberg, 31, is the son of designer Edwin Schlossberg and Caroline Kennedy, the only surviving child of Jacqueline Kennedy Onassis and President John F. Kennedy, who was assassinated in Dallas on Nov. 22, 1963. Jack is JFK’s only grandson and has two sisters: journalist Tatiana Schlossberg, 34, and actress Rose Schlossberg, 35.

🎭 He’s an actor, writer and maybe politician

A graduate of Yale, Harvard Law School and Harvard Business School, Schlossberg, who lives in New York City, told Town & Country in June that he’s currently auditioning for acting roles and has begun writing a book “about my method and how I see the world.”

As far as his political aspirations, he claims he won’t be pursuing public office anytime soon. “I love politics. I love public service,” he says. “I’m inspired by that legacy of my family, but I have no immediate plans.”

📲 What does he post on social media?

Schlossberg began posting on Instagram in July 2012, sharing candid photos of friends and family before transitioning to side-by-side images of objects and their definitions. His posts were often accompanied sardonic captions, and he’s since posted several clips of himself doing quirky things — often shirtless.

Alternately serious and silly, Schlossberg will one day post a video of himself presenting an award at a gala. The next day he’s debating about which country invented pasta or showing off his backside with a message that reads: “Sext me.”

Meanwhile, on X, which he joined in February 2014, Schlossberg is known for sharing passing thoughts about things like Christ’s body type (“Jesus was thin. Toned, but not big.”) or AI’s sexuality (“If AI is non-sexual, does that limit its potential? Or make it unstoppable?”) or Lent (“LENT is coming. I’m giving up sugar and anger.”).

⭐ Why has Jack become so popular?

From the beginning, Schlossberg’s posts have felt like one giant inside joke that he’s sharing with the internet. For many of his 300,000-plus followers, he’s a refreshing window on the Kennedy family, most of whom are notoriously private.

Some social media users have described him as a “weird combination of the Kennedy, Bouvier, and Schlossberg genes,” with others calling him “handsome and goofy” while observing his “striking” resemblance to his uncle John F. Kennedy Jr., his mother’s brother who died in July 1999.

Schlossberg’s popularity grew after a video went viral in Sept. 2023 of him criticizing the policies of his cousin and third-party candidate Robert F. Kennedy Jr. As one of the first members of the Kennedy family to speak out against RFK Jr., he became a central figure in the highly publicized feud between the candidate and the Kennedys.

His appeal reached new heights when videos of him singing shirtless to “Ticket to Ride” by the Beatles and others of him on the beach doing wacky things, like cracking open a coconut, appeared on social media platforms.

Schlossberg’s criticism of his uncle made headlines again when he posted a series of clips criticizing his policies, which he performed as characters complete with varying American accents named “Anthony” “Wade,” “Joshua” and “Jimmy.”

While those videos received backlash, they also gained more notoriety for Schlossberg, which prompted him to release a set of “sorry-not-sorry” clips; in one of them, in character as “Joshua,” he says, “These characters actually help me cope.”

📣 What he’s said about his videos

Speaking to Town & Country in June, Schlossberg said his posts have been a huge success and that they were a bit of an experiment in watching how messages move online.

“It’s a lot harder for a positive message to spread than it is for a takedown,” he said. “I think that if there was anything strategic about my videos, it was to try to combine those two things so that a strong opinion, which travels fast online, was combined with a serious set of facts. And I think that you need that combination in order to break through, and to make things exciting.”

The posts about RFK Jr., he added, were an attempt to convey his serious thoughts about the 2024 presidential election in a funny way.

“I think I’ve broken through to a younger audience,” he said. “I think everyone’s looking for a little bit of levity and humor here, and if it’s all so serious all the time, it’s just too heavy.”

✔️ He’s endorsing Joe Biden

Schlossberg is a supporter of President Joe Biden, having spoken at the 2020 Democratic Convention with his mother.

“I think it’s up to all of us to try to do what we can,” he told Town & Country about helping the Democratic party.

“For me, that meant making these videos online. I’m trying to do whatever I can to help President Biden win,” he said, adding that he’s received messages from fans “telling me that I helped them see something they didn’t necessarily see before. If I get one person to think that, that’s a huge success, and I think there’s a lot more than one person.”

👶 Fans call him ‘Little Edie’

Schlossberg’s middle name “Bouvier” was Jacqueline Kennedy’s maiden name. Fans have drawn parallels between him and his grandmother’s cousin, Edith Bouvier Beale, whose eccentric personality was the centerpiece Grey Gardens. In the documentary, she often performed spontaneous dance numbers and displayed a keen sense of joie de vivre.

Many fans have noted that Schlossberg’s affable personality conveys “Little Edie energy,” with some saying he is “Little Edie reincarnated.”

“People say the Kennedy genes are strong in him,” one follower wrote on X, alongside images of Schlossberg sitting on the ground at a grocery store while barefoot. “But, yall — this is Bouvier behavior. He’s Little Edie born again.”

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