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There may be harder life lessons about hustle culture to digest, as Scooter Braun, the veteran manager behind some of the biggest superstar names in the music business, has said. A raw clip of the interview showed Braun reflecting on the work ethic he had-and then the moment he realized that he might not know how to breathe. Literally.
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He spoke about managing over 1,000 emails and texts a day and working late into the night at 3 a.m. just to clear his inbox. But after Robay had asked him, “What’s it been like to work this hard?” he just stopped, void of breath, swirling with emotion for a few seconds, and uttered, “I’ve never been asked that.” It hit home for viewers, one commenting “The way he said ‘I don’t think I knew any other way’ wrecked me.”
Now, it is not just the numbers that persuade you to pay attention, though “over 1,000 emails a day” did provoke one user to say, “Not Scooter casually flexing that.” But vulnerability is what set it apart. Braun shared that he learned to slow down “because of the pain of the last couple years,” a statement a man who once felt a measure of success was how little he could sleep would never take lightly. “You don’t know how to take a moment,” he revealed. “You don’t know how to not look at your phone.”
The comment section turned into some sort of therapy session. One user stated, “This interview is required listening for anyone chasing success,” while another said, “Burnout culture doesn’t look glamorous when you hear it like this.” Even the exhale was up for debate: “That breath said more than words ever could.”
There were some who made jokes at his expense, especially regarding his “zero inbox guy” obsession, and one witty user even said Robay was like “the Barbara Walters of our time.” But, largely, the comments were quite dignified. One commenter remarked, “This is the kind of vulnerability I wasn’t expecting from Scooter.”
The discourse then branched into a variety of tangents, including a bizarre argument on who the “biggest artist of all time” is: Michael Jackson or Taylor Swift (thanks, internet). But for many, Braun dogma has hit close to home in that insanely busy equals worthfulness. Almost drowned by the thunderous applause was Braun’s wispy declaration that he has “learned how to exhale.”
Interestingly, in dexterously avoiding such weighty matters as his famous client roster and the industry’s most juicy gossip, the interview leaned in a direction more unusual: a mogul going human. With all the world’s crazy grind obsession, that may be the most revolutionary move ever conceived.
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And so you see, drowning in emails-according to Scooter- maybe sometimes is not your hustle. Sometimes it is simply remembering to breathe.
You can view the original article HERE.
