Swizz Beatz and Timbaland are excited about Verzuz’s new deal with Triller.
The pair took Verzuz – the virtual artist battle series – from Apple Music to Triller because they wanted to partner with a company of “super-disruptors and risk-takers”.
Swizz told Variety: “We needed a team that wasn’t scared and were super-disruptors and risk-takers. You can find companies that have a load of money, but they’re not thinking disruptively or strategically.
“It’s a multimedia company now. It’s a movement. It’s a lifestyle. That’s the part that I like, and this is just the beginning.”
Timbaland added: “We just got in the house and we’ve barely had a chance to look around yet. I knew Triller was a creative outlet similar to TikTok, but it seemed as if more rappers were using it — a lot. I watched the way they worked it, their edits of their own songs, the snippets they put out there. They made their own videos. I caught on to so many songs just because I saw them on Triller.”
And they are hoping to keep Verzuz’s gritty appeal, while also boosting its production values.
Swizz explained: “Now, we’re just a better produced show. Everyone expects a show such as ours to stay raw and gritty, stay in that low place. My thing is that we can still keep it real, but we can totally put quality and integrity first. Everybody on the show is real, everybody behind the show is real — how much more real do you need to get?”
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