Taylor Swift is a pro when it comes to working a red carpet — like at the Grammy Awards in that head-turning red Vivienne Westwood gown and “T” leg chain by Lorraine Schwartz — and she brings that same big style energy to gamedays.
“Tay’s always gonna be dressed head-to-toe looking the flyest,” her boyfriend Travis Kelce said of her gameday looks ahead of the Kansas City Chiefs-Philadelphia Eagles Super Bowl matchup on Feb. 9.
Since that fly girl started dating the Chiefs tight end in 2023, she’s been on a fashion blitz at games. While players are the ones who typically showcase their “tunnel ’fits” as they walk into the arena, the “Bejeweled” singer has adopted the practice — as a VIP spectator — and owns it.
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This season, we’ve seen the Grammy winner up her game, so to speak, strutting into Arrowhead Stadium like she’s the queen of the catwalk with outfits that seem styled to the max. They’re mostly designer and typically include nods, obvious or subtle, to her favorite player’s team.
Like her record-smashing “Eras Tour,” Swift’s presence at the games has had a big impact. Ahead of the Super Bowl, Chiefs owner Clark Hunt credited Swift for growing the team’s fan base with her high-profile attendance at games.
“I think indirectly the NFL has seen an impact,” Hunt told CNBC. “Certainly, our fan base took a big leap forward last year – particularly with … young female fans. I think we had something like a 30% growth in our fan base, which is pretty significant even for a team that won the Super Bowl.”
He added, “You have to definitely give Taylor a little bit of credit for that.”
Here are her big stadium arrivals this season — and commotion-causing looks.
Jan. 26: A designer dream
Fashion runway or cement stadium tunnel? It’s hard to know the difference as Swift glided in wearing a $5,000 Louis Vuitton jacket and another $5,000-plus in the brand’s accessories accented with red Chiefs-colored tights. The designer ensemble got extra attention because she wore it on the field after the game to celebrate the team’s win with the Super Bowl-bound Kelce, kisses included.
Swift — with her mom, Andrea, trailing — arrives prior to the AFC Championship Game between the Kansas City Chiefs and Buffalo Bills at Arrowhead Stadium in Kansas City, Mo., on Jan. 26. (Jamie Squire/Getty Images)
Jan. 18: Pearls are her jam
Wearing pearls to a football game may seem out of bounds, but Swift made it work. It was like a Chanel catwalk as she blazed in wearing a $22,650 outfit featuring a black minidress and pearl belt with a black-and-white tweed coat. A red lipstick “Lover,” her pucker color was her solo nod to the team.
Swift arrives for the AFC Divisional Playoff game between the Kansas City Chiefs and Houston Texans at Arrowhead Stadium on Jan. 18. (Perry Knotts/Getty Images)
Dec. 21: A trip down Penny Lane
Wearing a red Charlotte Simone coat with fluffy trim inspired by the one Kate Hudson’s Penny Lane wore in Almost Famous, Swift was a true Chiefs groupie. She also sported a black bucket hat (vintage Chanel) and boots (Manolo Blahnik) while toting a red Tod’s purse.
Swift arrives for the Kansas City Chiefs matchup against the Houston Texans on Dec. 21, 2024 at Arrowhead Stadium. (Scott Winters/Icon Sportswire via Getty Images)
Nov. 29: She’s got his number
Swift showed her true colors — and love of LV once again — as she arrived with Mama Kelce, aka Donna, for the big game. This day, she also wore black form-fitting Paige jeans and black boots, but peep the “87” necklace that showed her true Kelce fandom.
Swift — with Donna Kelce — at Arrowhead Stadium for the Kansas City Chiefs game against the Las Vegas Raiders on Nov. 29, 2024. (Jamie Squire/Getty Images)
Nov. 10: The plaid fad
Like the pearls, wearing a corset and micromini to a football game sounds like something that could get a flag, but not for Swift. She wore a $5,000 red Versace skirt suit, screaming office chic, along with that updo, to support Kelce. She paired that with a $35 black silk Victoria’s Secret corset.
Swift at the Kansas City Chiefs vs. Denver Broncos game at Arrowhead Stadium on Nov. 10, 2024. (David Eulitt/Getty Images)
Nov. 4: Swift wears short-shorts
The star made short-shorts and knee-high Christian Louboutin boots a winning combination. Showing her Chiefs love, she also had a vintage team jacket and her signature red lips.
Swift at Arrowhead Stadium for the Kansas City Chiefs game against the Tampa Bay Buccaneers on Nov. 4, 2024. (David Eulitt/Getty Images)
Oct. 7: Glitter gridiron goddess
A plaid aficionado, Swift also wore the print to this game earlier in the season. The Vivienne Westwood look (with red stripes) was very school girl with flair. The real surprise was her glitter play, brightening up her makeup with Fazit Beauty’s $15.99 Glitter Freckles Makeup Patches, which people either loved or hated.
Swift arrives to watch the Kansas City Chiefs play the New Orleans Saints at Arrowhead Stadium on Oct. 7, 2024. (David Eulitt/Getty Images)
Sept. 15: Jersey Girl
Swift wore an oversized vintage Chiefs T-shirt dress, from 1995, that Swift bought from the local Kansas City shop Westside Storey, a small business she helped put on the map in 2023. She finished it off with a very wholesome red bow.
Swift arrives to watch the Kansas City Chiefs play the Cincinnati Bengals on Sept. 15, 2024. (Scott Winters/Icon Sportswire via Getty Images)
Sept. 5: A denim dream
Not everyone can pull off double denim, but Swift crushed the corseted Canadian tuxedo at her first game of the 2024-2025 season. She turned up the heat in short-shorts and a Versace top, which showed a smidge of mid-section skin, and wore burgundy thigh-high boots to show her team allegiance.
Swift arrives for the Kansas City Chiefs vs. Baltimore Ravens game at Arrowhead Stadium on Sept. 5, 2024. (David Eulitt/Getty Images)
What will she have on at Super Bowl LIX? We’ll soon see — but already know that everyone will be talking about it.
The Super Bowl airs Feb. 9 at 6:30 p.m. ET/3:30 p.m. PT on Fox.
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