The Luxury Fashion Guru: Oxana Popkova’s Journey to Global Fashion Success

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Oxana Popkova founded her London-based fashion wholesale brand, Popkova Fashion Consultancy, in 2018. She is an industry veteran, starting as a highly successful fashion model in the 1990s and working with leading fashion brands, photographers, stylists, and magazines.

This invaluable experience in the dynamics of the fashion business led her to smoothly transition into fashion sales roles for Burberry, Diane Von Furstenberg, and Pringle. This insider’s edge enabled Popkova to identify a niche in luxury fashion wholesale. Popkova also has a keen business sense that enables her to navigate industry and economic challenges. Her consultancy has carved a unique place in the ever-changing world of fashion, and her attention to detail ensures clients will receive quality work and service.

Popkova Fashion Consultancy
Popkova Fashion Consultancy specializes in helping fashion brands grow internationally and secure placements in top department stores and boutiques, including Harrods, Selfridges, and Saks.
Popkova takes pride in her tailored approach, offering personal and dedicated service to her clients. She ensures that her showroom is meticulously merchandised to provide a welcoming space for buyers.
She is also renowned for her celebrity relationships, including with Nicole Kidman, Helen Mirren, and Selena Gomez, who wear the brands Popkova represents, and with buyers and department stores across the globe. Her brand works with the film industry, securing product placements in films with A-list actors. She has active projects in the United States, Europe, Asia, and the Middle East.

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Oxana Popkova’s Inspiration and Overcoming Industry Challenges
Popkova is passionate about nurturing new talent and introducing emerging brands to leading global fashion markets like Paris, Milan, and London. She credits her consultancy’s success to her availability 24/7, the personal touch she provides, and her expertise in crafting tailored wholesale strategies that align with each brand’s DNA.
Popkova’s work has earned her recognition on prestigious platforms, including events like the Oscars and BAFTAs, where her brands frequently gain exposure. Global economics significantly impact the fashion industry, but Popkova readjusts her business strategy for flexibility. She says, “The luxury fashion business is worth over $245 billion, so I always make sure my brands have a piece of that!”
This goes along with her core values, like maintaining “great relationships with buyers and department stores in every continent.” Between her experience and business acumen, Popkova is a trusted name in fashion, delivering quality results.

Future Vision
The fashion consultancy’s future vision includes expanding its presence in major fashion capitals such as LA, New York, Dublin, and Dubai while championing new designers and innovative brands. Popkova’s upcoming events include Paris Fashion Week and the introduction of a new cashmere brand in the Paris market. An industry veteran with over 20 years of experience, Popkova is a trusted expert in the fashion industry. Her vision led to Popkova Fashion Consultancy, where she specializes in helping brands grow internationally. Her unique talents and collaborations with A-listers and top fashion brands give her consultancy a solid foundation to expand her future dreams.

Presented by: APG

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