Summary
- Crayola is launching Crayola Studios, a division focused on producing family-friendly content for kids.
- The first project of Crayola Studios is “The Alien Adventures of Finn Caspian,” based on a popular kid’s podcast.
- Crayola Studios aims to create exciting new content for kids worldwide by partnering with production companies, animation studios, and IP owners.
As stated by a recent report by Deadline, Crayola, the arts supply company famous for its crayons is currently launching Crayola Studios, a division that will focus on producing family-friendly content for kids. The company has already teamed up with Cyma Zarghami’s MIMO Studio (a media company focused on creating kid and family content), in order to co-develop its first project, The Alien Adventures of Finn Caspian.
Crayola’s EVP of Marketing Victoria Lozano is set to oversee the new division, along with sister company, Hallmark Media and Goatfish Agency, a company founded by Rick Glankler. Crayola Studios plans to partner with production companies, animation studios, and IP owners in order to create exciting new content for kids worldwide.
The Alien Adventures of Finn Caspian is based on the Gen-Z Media kid’s podcast of the same name which was written and performed by author, book critic, and editor, Jonathan Messinger. The popular podcast has provided 12 seasons with 260 episodes since it first released back in 2016.
Gen-Z Media’s official synopsis for The Alien Adventures of Finn Caspian reads, “Finn Caspian is an 8-year-old boy aboard the Famous Marlowe 280 Interplanetary Exploratory Space Station. He and his friends Abigail, Elias, and Vale are Explorers Troop 301, taking off from the Marlowe to explore uncharted planets, help the occasional alien, and solve a mystery that threatens to destroy their space station.”
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Victoria Lozano Said That Creating Crayola Studios Was the “Logical Next Step”
Nickelodeon
While speaking about Crayola’s new division, Lozano said, “As world leaders in creative self-expression, the establishment of Crayola Studios is a logical next step for us, it builds on plans announced last year to develop entertainment content that inspires and nurtures the next generation and helps them develop lifelong creative mindsets.” Crayola’s EVP of Marketing then added, “Our unique perspective offers an exciting opportunity for the industry as it searches for stand out new and trusted content that has creativity at its heart.”
Zarghami said, “Crayola is synonymous with kids and color and we are so excited to collaborate with them to bring these beloved journeys to life through world-class animation and artistry.” The former Nickelodeon chief went on to say, “We have been cultivating The Alien Adventures of Finn Caspian since we first identified it and immediately saw the great potential and opportunity to tell rich stories in video the way Gen-Z Media did in the podcast. The combination of great characters, creativity, adventures, and information is something we can’t wait to bring to audiences worldwide.”
Lozano wrapped things up by saying, “This series allows kids to explore the power and limitless potential of imagination, self-expression, and creativity. Its DNA is at the very core of what we do at Crayola and a perfect example of the type of shows we want to produce going forward. We’re thrilled to join forces with the talented team at MIMO to bring Finn’s action-packed adventures to life.”
You can view the original article HERE.
