Megan Thee Stallion gave her followers a preview on Instagram Thursday of something new in the works. She attended an Ulta Beauty event in New York City on Wednesday, snapped photos with attendees, and posted about it with a very telling hashtag: #HotGirlSummerEDP.
That hashtag is the clearest signal yet of a fragrance partnership between the rapper and Ulta Beauty. EDP stands for eau de parfum. It’s a fragrance concentration level known for being longer-lasting than a regular cologne. Hot Girl Summer – one of the most recognizable phrases in hip-hop over the past several years – is getting its own scent.
Her caption was casual but deliberate. On Instagram, she wrote, “Yesterday @ultabeauty with thee nyc hotties (ok frfr maybe 2 more posts until the real announcement lol) #HotGirlSummerEDP.” She’s telling fans to expect at least two more teaser posts. The main announcement hasn’t landed yet.
The post cleared 365,000 likes. That’s a solid early number for a product not yet officially announced.
Megan coined Hot Girl Summer around 2019. The phrase caught on fast. It became a hit song, a cultural moment, and eventually a registered trademark. She grew up in Houston and started building her music career as a teenager. The 2019-2020 period put her on another level. Hot Girl Summer was central to that run. She’s been growing the brand steadily since, and a fragrance feels like a natural next step.
Building her brand beyond music has been part of Megan’s approach for a while. Hot Girl Summer has been the biggest part of that. A fragrance collaboration with a major retailer like Ulta fits right into that picture.
Celebrity fragrances have a long track record in beauty retail. Names like Ariana Grande and Rihanna built real followings with their scents. Hot Girl Summer already has wide name recognition. That’s a real advantage going in.
The NYC event looks to have been a small-scale preview for a select group. That’s pretty standard for a big beauty launch. Brands often bring a small crowd together first. The wider public reveal comes later.
Ulta Beauty is one of the biggest beauty retail chains in the country. The chain has more than 1,300 stores nationwide and a strong online operation. It’s a common landing spot for celebrity beauty lines.
No price, release date, or bottle design has been shared publicly yet. Megan says at least two more posts are coming. Those details are probably just a few days out.
Whether the fragrance will be an Ulta exclusive hasn’t been confirmed. The NYC preview was held at an Ulta event. That points toward an exclusive arrangement, but nothing official has been announced.
More is coming, and soon. Megan said as much herself.
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