J Lo Wears Blue Intimissimi Lingerie For New Campaign

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Jennifer Lopez shared a sneak peek of her latest campaign for Italian lingerie brand Intimissimi ahead of Valentine’s Day, convincing us that turquoise is the color of the season when it comes to boudoir dressing. The 53-year-old multihyphenate has been a global brand ambassador for the intimates company since September 2022, and she’s begun to share a few of her latest modeling projects.

In the new ads, Lopez wears matching separates: a balconette bra with tulle details, geometric embroidery, and a hardware-embellished cutout and its high-rise Brazilian match. The pieces’ removable elastic cords make for a strappy, sultry look and emphasize the star’s curves in the pictures. Lopez wears the $84 set with an oversize white shirt that falls off the shoulders and accessorizes with a ring and a necklace both from Logan Hollowell. Her bronde hair is curled with her long bangs framing her face, and she sports glowy makeup with smoky eyeshadow and a petal-pink lip.

Lopez posted a slideshow Reel to her Instagram feed on Feb. 10 with the caption, “Amore 💙💙 #ValentinesDay is only 4 days away . . . @IntimissimiOfficial #SneakPeek.” While it’s unclear when we’ll get to see all the images involved, Lopez is also showcasing outfits left and right for other partnerships, such as the red bustier she wore for Virgin Voyages and the leather hot pants she slipped into for Coach. Meanwhile, she’s also been promoting her JLo Beauty line, having worn a one-shoulder white Staud dress for a shoot with Sephora. Prior to that, we saw her in a sheer Gucci gown at the Grammys, which she rocked with towering silver glitter platforms from her own JLo Jennifer Lopez footwear collection.

Ahead, shop Lopez’s exact bra and panties from Intimissimi, along with her necklace.

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