The D’Amelio Sisters Will Launch New Hollister Brand, Social Tourist

Charli and Dixie D’Amelio may be known for their viral TikTok dances, but now the sisters are adding the title of “designers” to their list of achivements…all while still being teens. That’s right: The D’Amelios are officially launching their first label, Social Tourist, with Hollister Co., according to Intrado.

Inspired by the D’Amelio’s youthful Gen Z aesthetics, Social Tourist will focus on trend-based pieces, essentials, gender neutral basics, and swimwear, with a range of limited-edition items and monthly launches. Upcoming product drops will feature themed collections inspired by both sisters’ individual personalities and aesthetics (for those wondering: Dixie’s is edgy, while Charli’s is more feminine). The first drop begins a multi-year partnership between the D’Amelio’s and Abercrombie & Fitch Co., which owns Hollister. It’s also a natural fit—after all, both girls have starred in numerous Hollister campaigns over the last year, and their father, Marc (who’s been a consultant for Social Tourist) has over 30 years of apparel sales experience. It also follows a fashion-filled year, after the girls have attended shows like Valentino, Chanel, and Prada, and have been styled by Maeve Reilly.

The new Hollister deal comes after a runaway year for both Charli and Dixie. Since 2020, the sisters have tested all of Hollister’s denim styles as “Chief Jeanologists,” created the #MoreHappyDenimDance challenge (which gained over 5 billion views), and dropped a variety of limited-edition collections with the brand. According to reports, they were involved in all aspects of Social Tourist—from designing to marketing. You can shop Social Tourist when it drops on the brand’s Hollister website on May 20. In the meantime, watch the D’Amelio’s intro video for their brand, below:

Subscribe to our newsletter and follow us on Facebook and Instagram to stay up to date on all the latest fashion news and juicy industry gossip.

You can view the original article HERE.

Hollywood Celebrates Famous Dads on Father’s Day
Denise Richards stars in reality show with Sami Sheen, family
Ted Danson Says Cast Wanted to Kick Woody Harrelson’s ‘Ass’ On ‘Cheers’ Set
Céline Dion Vows to Return to the Stage After Stiff Person Syndrome
Tribeca Film Festival 2024: 8 Highlights from This Year’s Event | Festivals & Awards
The Knife Review | Superb Home Invasion Thriller
Director of 2002 Cult Classic Werewolf Movie Still Wants to Make a Sequel
The 2024 American Black Film Festival Announces Retrospective: Celebrating The Legacy Of Denzel Washington: Moderated by Chaz Ebert | Festivals & Awards
Download Festival issues warning as rainy weather turns Donington Park into mudbath
James Blake releases surprise EP ‘CMYK 002
Blue plaque installed at Manchester Lidl to honour Liam Gallagher “almost” playing there
Tove Lo and SG Lewis tell us about their EP made “for the queer dance floor”
Kyrie: Luka made critics ‘eat their words’ with dominant Game 4
Mavs throttle Celtics in Game 4 to avoid Finals sweep
Porzingis sits Game 4 loss, could’ve played ‘if necessary’
Silver: ‘Would have been nice’ to see Clark with Team USA at Olympics
The Boys Creator Teases a Dark Twist in Billy Butcher’s Fate
Days of Our Lives Spoilers for the Week of 6-17-24: Chad and Julie Search for Abigail, But is She Really Alive?
Kenan & Kel Actor Kel Mitchell Opens Up About Tense Moment with Dan Schneider on All That Set
Doctor Who Season 1 Episode 7 Review: The Legend of Ruby Sunday
NYFW’s Fall 2025 Dates Are Here! Todd Snyder’s New Collab, Plus! Nordstrom Celebrates Pride…
Paris Hilton Kicked Off Pride With Her Songs Of The Summer
Target Future Collective With Jeneé Naylor Collection Review
Halara’s Breezeful Backless Slip Dress