BTS renew commitment to ‘Love Myself’ campaign with UNICEF


BTS have renewed their commitment to their Love Myself campaign, an anti-violence movement in partnership with UNICEF.

In a video released on March 5, the Grammy-nominated group announced their continued partnership with UNICEF alongside a message of love and kindness. As part of the renewed partnership, BTS and their label, Big Hit Entertainment have also pledged to donate over US$1million (over £700,000) to UNICEF, along with profits from campaign merchandise and album sales.

In the announcement, BTS member Jimin also shared how the campaign has affected his personal growth. “I thought we were doing this for people around us, but I realised as time passed that many changes also happened within myself,” he said. Jin agreed, and mentioned how being part of the campaign has made his life more full.

Watch the video here:

The Love Myself campaign initially launched in 2017 as part of an anti-violence movement in collaboration with UNICEF. It is primarily aimed at protecting children and teens from violence and encouraging preventative measures.

Since its launch, the campaign has collectively raised around US$2.8million (£1,665,000). The #BTSLoveMyself hashtag has also been shared over 14million times on social media as of December 2020.

Back in 2019, the boyband released a video on the International Day of Friendship (July 30) as part of both the Love Myself and UNICEF’s #ENDviolence campaigns. Set to the K-boyband’s 2018 hit ‘Answer: Love Myself’, the video cycles through scenes of bullying to highlight the issues of violence that students face in school.

Earlier this week, the Recording Academy confirmed that BTS is set to perform at the 2021 Grammy Awards, alongside Taylor Swift, Billie Eilish and Megan Thee Stallion. The boyband are also up for Best Pop Duo/Group Performance for their hit single ‘Dynamite’.

You can view the original article HERE.

Porsha Williams Recently Talked About A Sensitive Issue That Took Place During The Recent Episode Of Her Show
Lily James reached out to Pam Anderson about ‘Pam & Tommy’
The Weeknd Teases a Trilogy of New Albums
Kanye West Wants to Meet Putin, Build Business Empire in Russia
Maria Ewing, American Opera Star, Takes Her Final Bow (1950-2022) | Tributes
Mother/Android Review: Half Good, Half Bad
The Beatles: Get Back – The Rooftop Concert to Be One Night IMAX Event
Creepy Archive 81 Wants to be Your Winter TV Obsession | TV/Streaming
‘KungFu Kickball’ release date confirmed
Jeannie Mai welcomes first child – Music News
Listen to Poppy’s new song, ‘3.14’, written for her “sweet and mean” pet cat Pi
Mabel: ‘I’m just hoping that it’ll be another summer full of festivals’ – Music News
Jokic ‘disrespected’ in MVP convo, Malone says
Djokovic back at practice as leaders discuss visa
How to Overcome Digital Inaccessibility in Sports-Based Business
Billups: Nets’ Irving ‘most skilled’ PG in history
Promised Land: ABC’s Wine Country Soap Drops Thrilling Trailer
The Whisperers Frightening Origin Revealed
Peacemaker Score 90 Percent Rotten Tomatoes Score Ahead of Premiere
Hulu Renews The Great, Drops Dollface Season 2 Trailer
Euphoria’s Alexa Demie Collaborates with Balenciaga | Photos
Katy Perry’s Wet-Look Dress in “When I’m Gone” Music Video
Best Abercrombie Jeans Trending on TikTok 2022
How to Wear What You Have