How to Wear Pantone’s 2023 Color of the Year Viva Magenta


As POPSUGAR editors, we independently select and write about stuff we love and think you’ll like too. If you buy a product we have recommended, we may receive affiliate commission, which in turn supports our work.

This year’s greatest fashion moments from Hollywood style stars were rooted in bright colors that commanded attention on the red carpet, indicating that 2023 will be another boundary-pushing year in fashion. With power dressers like Zendaya and Cardi B effectively carrying out the Barbiecore trend, it’s no surprise that Pantone announced a vibrant shade of magenta as the color of 2023.

While it’s in keeping with the same bold base, “Viva Magenta” is a harmonious hue that descends from red, with hints of pink and purple. Described as empowering, “it is a new animated red that revels in pure joy, encouraging experimentation and self-expression without restraint. It is a color that is audacious, full of wit and inclusive of all,” according to a statement on Pantone’s site. “In this age of technology, we look to draw inspiration from nature and what is real,” color institute executive director Leatrice Eiseman said.

We have already seen some of this energy emitted by the likes of Lori Harvey, who recently rocked a voluminous, magenta Christian Cowan skirt at the Harper’s Bazaar Icons party; Serena Williams, who translated the look via a pleated Gucci gown at the Oscars; and Cynthia Erivo, who was way ahead of the game in Schiaparelli at the 2020 SAG Awards. These pioneers sported “Viva Magenta” even before it came into the spotlight.

Ahead, see how they embraced the color, then get inspired and shop fun pieces to bring it into your own wardrobe for 2023.

You can view the original article HERE.

Hollywood Celebrates Famous Dads on Father’s Day
Denise Richards stars in reality show with Sami Sheen, family
Ted Danson Says Cast Wanted to Kick Woody Harrelson’s ‘Ass’ On ‘Cheers’ Set
Céline Dion Vows to Return to the Stage After Stiff Person Syndrome
Tribeca Film Festival 2024: 8 Highlights from This Year’s Event | Festivals & Awards
The Knife Review | Superb Home Invasion Thriller
Director of 2002 Cult Classic Werewolf Movie Still Wants to Make a Sequel
The 2024 American Black Film Festival Announces Retrospective: Celebrating The Legacy Of Denzel Washington: Moderated by Chaz Ebert | Festivals & Awards
Here’s every song in the ‘The Boys’ season four so far
Download Festival issues warning as rainy weather turns Donington Park into mudbath
James Blake releases surprise EP ‘CMYK 002
Blue plaque installed at Manchester Lidl to honour Liam Gallagher “almost” playing there
Kyrie: Luka made critics ‘eat their words’ with dominant Game 4
Mavs throttle Celtics in Game 4 to avoid Finals sweep
Porzingis sits Game 4 loss, could’ve played ‘if necessary’
Silver: ‘Would have been nice’ to see Clark with Team USA at Olympics
The Boys Creator Teases a Dark Twist in Billy Butcher’s Fate
Days of Our Lives Spoilers for the Week of 6-17-24: Chad and Julie Search for Abigail, But is She Really Alive?
Kenan & Kel Actor Kel Mitchell Opens Up About Tense Moment with Dan Schneider on All That Set
Doctor Who Season 1 Episode 7 Review: The Legend of Ruby Sunday
NYFW’s Fall 2025 Dates Are Here! Todd Snyder’s New Collab, Plus! Nordstrom Celebrates Pride…
Paris Hilton Kicked Off Pride With Her Songs Of The Summer
Target Future Collective With Jeneé Naylor Collection Review
Halara’s Breezeful Backless Slip Dress